The strategy of Learning Network Marketing from the outside chain of excellent website

With the popularization of the Internet, the importance of network marketing has been more and more valued by the major enterprises, almost from all sectors will see different excellent effective marketing techniques. It is important for us to study the marketing ideas of our peers. I have been doing electrical business for 4 years, through this section of analysis and observation, summed up at present a good website: the United States Lele Furniture Network is how to do network marketing optimization. Only one of his ideas is analyzed here. Hope can play a good effect.

Let's take a look at his overall web site first:

　　

Take a look at his ranking:

　　

Long Tail Word ranking is basically the first, such a long tail roughly more than 400, Baidu Index most of the 20-50 between, targeted very high. This is the overall data situation of this station. The following is a list of his external links to detail how he did this data.

First through a diagram to illustrate his overall external optimization ideas, as follows:

　　

This sketch is my hand-drawn, this is his general direction of flow, the overall idea: through a variety of integrated marketing methods to collect users streaming to their own website. Specific analysis of each of the means and unicom practices are as follows:

(a) blog strategy:

The use of the article is mainly the site of its own article forwarding, the typical way of the blog chain, the only point worth mentioning is that the use of the blog chain with other media channels, happy net, similar blog NetEase blog series. The most characteristic of the content in the blog is the long tail connection throughout the standard station. The main link is the long tail keyword.

(ii) Social networking strategies:

This to Happy Renren, I burn nets as the main platform, the use of the method and blog similar. A big part of this part is the image marketing planning. The idea is very novel. The article content for the website long Tail article full copy reprint. This part raises a lot of s. Win by quantity. In addition, the same article never appears in the same platform. Very homogeneous scientific distribution, it is worth our study.

(iii) Baidu platform strategy:

The United States Lele in the Baidu platform to focus on the position of Baidu know. With pure brand words as the main focus of the display. Interaction with the user is also focused on the main brand word display, because knowing this place is very special, it is difficult to leave the URL directly. So he took the lead user search mainly, Baidu this platform he left the link part he mainly concentrates in the Baidu experience and leaves the blog address. This method is also very smart, you can directly avoid audit issues.

(d) the website's own strategy:

The overall user experience flow of the site is very high. Show the results mainly through the site of the 1 forums and the whole station combined strategy. From the construction of columns and the choice of the title is very clever, it is worth noting that the site itself has a brand: I love my family, this focus on the user interaction. Show + interaction, which embodies the essence of network marketing. The forum is also very distinctive. General single page of the long tail, in the page of the keyword density and similar density distribution is very clever, each post the first must join the core anchor text chain. Very clever.

Summary, regardless of that site, through our tracking the direction of external links, a tracking chain contact is how to do, build their own icons, more painting out, with the relationship between the flow, you will find these site optimization and planning ideas. Hope this article can give us a very good reference role, the above has Henan Specialty network: http://www.fhdr.cn Network Marketing department Li Wei original A5 initial. Reprint please remain intact. Thank you.