The function of interaction design: what the interaction designers specifically do

Article Description: This chapter focuses on the functions of interactive design-what do interaction designers do specifically?

This chapter focuses on the functions of interactive design-what do interaction designers do specifically?

Ⅰ, first understand the basic concepts of interactive design:

Interaction design is a kind of goal-oriented design, all the work content is designed around the user's behavior. Through the design of user's behavior, the interaction designer makes the user more convenient and efficient to complete the product business target and obtain a pleasant user experience.

Ⅱ, interaction design position and tasks in the project process:

Pre-project processes and nodes:

The function of refinement is to make the product in each professional link to achieve the ultimate, improve competitiveness. If it is to walk the process, each link is a task-type delivery, bloated division of labor in addition to increase costs and slow down the project progress, there is no practical significance. So the interaction design needs to be done well enough to make sense of the job.

Ⅲ, interactive design of the specific functions:

As can be seen from the above diagram, interactive design mainly three things:

① define part of requirements ② define information architecture and operation flow ③ organize page elements, make prototype demo

① Define part of requirements

The former inertia thinking is that the requirements should be responsible for the product staff, designers only to achieve and improve the interface experience. The real demand for products comes not only from business, but also from the emotional needs of users. In the field of affective analysis, the interactive profession is an advantage, for example:

A promotional module for value-added services, the business model might look like this:

After considering the emotional factors, the demand model will continue to improve:

Just for example, a real product person will not think of a business model as simple. This example is to illustrate the requirements of the product design is not only a business model, but also to consider the user's feelings, user behavior and operational data. When the product personnel are not fully considered, the interaction designer has the responsibility to revise and improve the requirements, so the goal-oriented design is complete.

② definition Framework

This section is part of the core work of the interaction designer, the framework design phase that I described in the previous chapter. The quality of output in this phase has a direct impact on business objectives and conversion rates. If the framework is confusing, the next interface will not be optimized. This is like a large supermarket aisle design, if the route planning is not good, and then a large number of guide icons are inefficient. What does interactive design do? It is the meaning of frame design that allows users to quickly accomplish goals and improve operational efficiency.

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