The function of the stroke text

Do not know what is the description of the text, in fact, we are in the forum or some messages that can be seen in the text of other people to enter his site, in fact, the description of the text is the meaning of the text added to the link to our site, so it became a description of the text!

Then contact our SEO point of view is not also in the people often do most of the work? For example, our friendship links, such as we go to do outside the chain this is actually an embodiment of anchor text. We do not ignore even most of our site navigation is also a kind of anchor text embodiment, the home page Some articles link these are anchor text. It is conceivable that our website will not be able to lose the anchor text this form. In fact, for the user's point of view is also very reasonable, they may directly click on this let him feel the link to read more content.

Let us give an example to illustrate the strength of the anchor text where? I do not know when you search for keywords in Baidu, there have been found, including the title and description of the site did not appear in your search keywords, but there is a very good ranking. It should be impossible for us to be rational. SEO for the site, the title and description will occupy a certain weight, and in a lot of SEO training special will go to emphasize the optimization of site labels, such as the site title is how important, must write a good title. Here I am not saying that the title is unimportant, but that a single title is not unique to the entire SEO.

So why is this happening? In fact, more of the situation is because of his station anchor text reason will let this keyword has a relatively high weight finally get ranked. I do not know if you have to carefully observe the key words that we want to optimize. We generally use what form to let the search focus on the word, and let this word will have a certain ranking. We can take a station to test, take my own blog to do the target keyword Yang seo look. Then I am in the process of operation, in addition to the site title and description as far as possible the appearance of the word. Then is not I want to increase the density of the word as much as possible in the homepage, and it is best to have a link with the first page when the word Li Yang seo appears in every article. Of course, I do in the friendship link when the plenary use this target keyword to do.

As we all know, the weight of the search engine he is through the link to pass. After all, the search engine is not intelligent, he has to judge a site is not the core content of his own a standard, then the anchor text will be his standard standards.

Finally, a little hint: how do we try to increase the anchor text of our target keyword. In fact, we can do at the bottom of the site to do an anchor text link, that is, everyone often said the form of the whole station link. The advantage is that every time you add an article to your site, you make a good anchor text for the target keyword. It also adds weight to the keyword. The reason is very simple: for example, the same word seo, if there are tens of thousands of pages with SEO this word point to your blog home, then I believe that your station SEO this word does not want to rank all difficult. This also why we want to do friendship link the truth is the same, but relatively speaking, the weight of the first page will be higher than the weight of other pages.