The future of advertising: not only occupy your vision but also occupy the hearing!

According to foreign media reports, researchers at MIT earlier this year reported that the human brain has an amazing ability to identify or dispose of an image in a short period of 13 milliseconds. This is much faster than the previous study. Previous studies have suggested that the brain's time to identify or dispose of an image is about 80 milliseconds to 100 milliseconds. These latest findings suggest that vision will be able to consume "facts" more easily.

For marketers, this is no secret. However, this is why images have always been an important pillar of advertising, as well as an important driving force for images and image-based content to continue to spread across social networks. Internet Queen Mary Meeker last year's "Internet Trends Research Report" data show that social networks spread the number of images per day as many as 500 million.

Related reports show that in social interaction, the way users choose to communicate with each other is more popular, and popularity has greatly exceeded the text content, which can be from Instagram, Pinterest, SnapChat, Vine, and TUMBLR The strong growth momentum of image-based social networks is supported. In fact, Twitter and Facebook also encourage users to use images, because people who love social habits know that image postings tend to get higher clicks and shares. Another fact is that a large number of brands are now using Instagram as a major advertising platform. In fact, some big consumer brands around the world are also starting to rely on Instagram and regard the social network as a core social platform alongside trimming such as Facebook, YouTube and Twitter. Looking ahead, with the Oculus Rift and Google Glass as a brand experience with virtual reality and innovative features, people will see a new visual experience that looks and feels like a different change – immersive and multi-sensory.

Today, the industry has a large number of independent audio-visual and analytical network tools, such as Pinterest, but overall, the current social media audio-visual and measurement platform is still mainly for text-related social networks, and the full audio-visual services are still very limited. This means that there is still a large amount of online audiovisual content that has not been completely "heard" by the user.

　　The following six reasons will explain why audiovisual will be the top brand in the 2015:

　　1. Focus on Capital

Brand companies rely heavily on activities aimed at bloggers and influencers, which organically create influence among users who pay attention to their website through photo-making, a strategy that produces unimaginable results. But today, companies like Pinterest and Instagram are still advertising to attract money. Some recent reports from the industry show that Pinterest the cost of advertising CPMs $30 to $40, while Instagram is also high, with a one-month start-up cost of at least $350,000 in advertising campaigns. In 2015, one might see big-name companies turning advertising spending from traditional television channels to image-based social networks to further enhance their impact and lead the competition. After all, glossy pictures can be easily converted to digital and social events. Where there is a cost, there is often a need for business analysis and assessment to optimize activities and demonstrate return on investment.

　　2. Brand Protection

Brands want to know where their images are being used and shared, how they are used and shared, and they want to know and collect information about how users interact with their content and how they react. Equally important, audiovisual will help brands ensure that other parties do not misuse their images.

　　3. Accidental discovery

By discovering more about the use of branded images with other images, content, and social workers, audiovisual can also open a window of insight into the world for brands and offer new business opportunities. After using audio-visual, users may get some way and relevance, with some accidental discovery or insight, and develop new covert operations to reach users who have never been in contact before, and further inspire some product development ideas. For example, brands can design a special marketing approach by discovering the behavior of consumers who click on pictures while sipping coffee at Starbucks to share images frequently.

　　4. Scientific and technological innovation

Data science has always existed. The industry is thought to be innovating in the 2015, allowing training computers to identify the differences between dog images and cat images. It's even possible to use data science to identify highly nuanced brand logos, such as the Corolla in the Starbucks logo or the leaf on top of the Apple logo. The news is that Facebook has used advanced image recognition techniques to identify a large number of faces in photos and image postings. Such technological innovations will unleash the potential and functionality of audiovisual.

　　5. The importance of emoticons

Emoticons, mood symbols and labels are now an essential part of people's social dialects and everyday text and language chats. Earlier this year, the Unicode Consortium company introduced "pictograms" for about 250 brands, including recognizable matches like the middle finger and the Vulcan hands. More differentiated emoji will be introduced in 2015. Although emoji are also technical codes, not images, audio and video can still gain opportunities by mastering the way expressions are used and their logos and images.

　　6. Command center acts as a real-time audiovisual resource

As the social environment matures in the 2015, it is also believed that command centres will be rapidly disseminated as mainstream business tools. By viewing text and audio-visual-related opinions in a fully participatory way, marketers will be able to access compelling social information and action resources.

How long will the future of this wonderful audiovisual business be? It should not be too long! Today, there are some independent solutions, but the real future and power of audiovisual services will be fully reflected if they can combine text content with audiovisual social itself. The industry believes that the future of audiovisual services will be a reality within the next 6-8 months. As you can imagine, if we can add sound to the integrated business, then we have the opportunity to create a truly multi-sensory experience-even immersive social audio-visual effects. Now, let's wait and see. (Niuniu)

The future of advertising: not only occupy your vision but also occupy the hearing!