forecast
SaaS is a fairly unique business model. Generally, it does not have the limits of the established framework. SaaS business can only exist in the virtual world, because digital technology is almost ubiquitous in all aspects of our daily engagement. At the same time, it also means that SaaS's acumen in digital marketing goes far beyond other areas to stand out.
As the end of the year comes, many SaaS providers want to know how the 2015 SaaS market will change. From the development of SaaS in the 2014, we can easily predict the future market situation.
1. The need for ROI
The SaaS business relies primarily on digital channels. Companies that tout "turkey on the market" offer poorly conceived websites, poor content and underperforming activities, and inflated prices, which are forcing them to pursue their return on investment.
2. The need for better content
Some marketers think content marketing is "just a trend", however, they may just be a little bit. Do a good job of content marketing, like holding a golden goose, a steady stream of golden eggs will be rolling in. Through content marketing, you can get critical information. Low-quality content can lead to poor business performance, and can even result in 0 rio! In the new year, we may see an increasing number of successful and redefined content marketing to meet the needs of the market.
3. More Mobile Marketing
Mobile marketing will continue to show its importance, and with mobile technology, SaaS can be made more intelligent. The development of responsive web design, Web sites, and mobile applications can provide more technical support for SaaS.
4. Wearable technology in the process of being tempted
People are now more interested in exploring science and technology that can improve people's health & well-being, and people expect to see more and more wearable devices like Google Glasses or Google smart watches in the market-pervasive applications. SaaS Services and solutions for wearable technologies can rethink a new user experience design.
5. Face book ushered in the advertising era
As Facebook sites become more popular, more and more businesses will use Facebook to promote their products.
6. Fine-grained segmentation
"Micro-targeting", or b2b/b2i (enterprise-to-person), means that marketing automation software can make all kinds of social channels "subtle", and many minor effects will gradually turn into a large number of supporters.
7. Security-conscious recovery is once again an obstacle
Because of recent "hacking" issues and people's heightened awareness of protecting their personal privacy, we see a "safe" recovery as a major obstacle to development. Security issues have receded over the past few years, but have recently been reinforced.
8. Need to maximize conversion rate optimization
Conversion optimization becomes particularly important. As the cost of advertising and PPC increases, this change is expected to go deeper. Increasing the maximum conversion rate for visitors who enter the site via a paid click service will become particularly important.
in 2015, go and grab the goose that will be laying the golden eggs, away from the turkey!
Here's the shortcut:
Poor marketing results can make SaaS companies look more closely at market returns (ROI)
The marketing of the SaaS business needs to improve content quality, activity, and network work, and be consistent with the unique needs of the SaaS enterprise.
Mobile, social and wearable technologies will continue to complement each other, mutually beneficial development, and the development of SaaS business to ensure that these are synchronized.
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The goose that laid the golden egg or the turkey at the market--the eight big market forecasts for SaaS in 2015
