The hidden value of Google +: becoming a tool for search engine optimization

Recently, when I was searching for Google, I found that there were some traces of my best friend from my own. Rejoice, but also have uneasiness. To find out what Google has done, I did the experiment.

First of all, I thought of the log out account. As I recently wanted to change my phone, I searched for Windows Phone on Google and then logged out my Google account to do the same search. The search results for two times were exactly the same. It seems that the personalized Google search (customization) is not just through the account, at least through cookies.

No, I want to use Chrome's incognito mode. According to Google's official explanation, the downloaded content in Incognito mode does not exist in the download record, all cookies will be automatically deleted after the launch of the browser. This can be achieved without the "personalized" search results, but also a bit more depressing: I opened the Incognito after the search records will be remembered. For example, search for flag first, then search California, will get the following results:

　　

Google remembers my personal search record and then associates it with the flag of California. This is the function of the search before the memory is not related to what we are discussing today, but I want to make sure that the experiment is impartial. Actually want to get completely no personalized search results can also, as long as each time to reopen a incognito on the line, but this is too troublesome, and I lazy, so I want to find a simpler way.

The dog blood thing happened: Google originally is to provide "personalized search" this feature! It's too much, I've wasted so hard to find a way, Google has this function itself. After you log in to Google account, you can see the following image in your search:

　　

The head on the left chooses the search results to be personalized, and the one on the right removes the personalized search results.

Well, it's so simple, now we can officially do the experiment.

I turned off the personalized, searched Windows Phone, and then turned on my personalized search. The results are as follows: (the left is not personalized results, the right is personalized)

　　

The three arrows point to the result of my social relationship with Google +. The first CNET article was that I was CNET's "Buddy" on Google +, while the other two articles were shared and created by my contacts on Google + (please don't be human). Interestingly, the article I contacted was published more than a year ago and appeared on the first page of my search results, and I have to assume that Google has given more search results to user friends ' original articles to show priority. Think is also very consistent with human nature, friends recommend things I may but sweep a glance, but the friend of the creation of things, I will be interested in a lot.

Is this a good function? But what does it really mean to have Google + as a social tool, with the search?

The answer is: Google + is likely to be the next SEO tool. For example, to increase your chances of appearing on the home page, business A can do two things on Google +. One is to register a company account number, and then desperately to add friends, this will have a certain number of users, but many people are not willing to accept a friend application, and the second is now in some domestic social tools, "zombie account", business a can register a large number of fake accounts (with handsome men and women to do Avatar), and then desperately to share their business information, This can easily appear in search results.

Fortunately, the current phase of Google + account for more than real people, I do not find this type of zombie account. (Perhaps because Google has just launched a search result that is affected by + +?) But this is ultimately the problem Google has to find ways to regulate and solve.

Original: http://www.pingwest.com/how-goolge-plus-impacts-google-search-results/