The huge market potential behind Jdb's fate

Today saw a Beijing business newspaper about JDB replace the red can packaging message interpretation, the news said Jdb has determined to replace the red can yellow word packaging replaced with gold as the background, red for the font color of the new packaging, the new cans packaging has started in large-scale production last week, the fastest will be on sale before the Dragon Boat Festival.

Resigned, just the industry's argument.

Jdb and Wang Lao Ji, the author has written a number of related comments, Wang Lao Ji and jdb between the red can packaging decoration of the case in the last December, after the first trial of Wanglaoji victory, is still in the Jdb appeal, the second trial has not yet the stage of the trial, adhere to the above expression of dissatisfaction jdb but actively change packaging, This behavior is interpreted by the industry insiders as: "Jdb has resigned, and reversing the results of the first instance of the odds have been small." "Add more treasure resigned to the argument that the author most disagree, from Jdb and Wanglaoji PR war at the beginning, the author on the jdb of many public relations practices stretched thumbs."

Jdb can in a short period of time to make herbal tea is the most suitable for Chinese drink, and once replaced Coke and other well-known beverage brands in the domestic market position, such a company will have a strong team. The author believes that the dispute over the ownership of JDB is a public relations means, in the best possible for the company to reduce losses to maximize the benefits, the replacement package of this contingency plan has passed the company's resolution, when the implementation is only waiting for the market performance of the optimal time.

Consumer recognition behind the brand

Through this war, a lot of herbal tea brand saw the opportunity, now on the market all kinds of herbal tea brands have risen, add more treasure to cultivate Chinese consumers of herbal tea consumption habits, as well as the accumulation of jdb herbal tea brand value, as to who is authentic now is not important, the important is the consumer of herbal tea recognition. Add now the threshold of herbal tea market access has been greatly reduced, under the competition of many brands, I think Jdb still has a great market potential.

No matter now you go to the restaurant to eat, you order the JDB to you on the King Old Kat, or the boss told you this is JDB. What consumers want is a consumption habit of herbal tea. I have a survey of fans: if you want to drink herbal tea, you choose to add more treasure, or Wanglaoji, or other brands? The premise is that many brands taste the same. Most of the survey results choose who is cheap to drink who, because the taste is the same, perhaps the effect of fire is similar, why pay for these brand values? Some people choose to add more treasure, because they did not drink other brands, this may be the brand value is in trouble. Jdb still have a part of the loyal fans, what is the appearance change for these people? Plus the price is 1 dollars cheaper than Wang Lao Ji, Jdb still worry about market position?

Local tyrants Gold dragon boat attack, herbal tea market will earthshaking

Jdb Dressup, replaced by the current most suitable for China's national conditions local tyrants gold, if the supermarket shelves have a row of local tyrants gold cans and a row of red cans, you will choose that? If it is the new year you choose Red * * * A festive I agree, do not celebrate the festival, put local tyrants gold you do not choose? Therefore, jdb the dress up should also be a small part of the public relations plan. In the face of jdb such a huge public relations planning ability, I predict the Dragon Boat Festival will be jdb back to the market an important war.

Whether it is the strong team behind the JDB, or the JDB brand of consumer recognition, or jdb strong market channels, JDB re-create a suitable for young Chinese groups of beverage brands and in a short period of time to win the market is not impossible. Therefore, Jdb's dress-up behavior is not the industry's "fate", but a market operation of a behavior, but also a signal to return to the market.

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The huge market potential behind Jdb's fate