The idea that the customer wants to be highlighted in logo design

This article is the author for a customer design logo process, the author from a step-by-step for us to explain the design of this symbol of the thinking process, is designed for the choir, so the logo to highlight the "singing" in this text. It turns out that the last sign is also a good indicator of what the "singing" text is and what the client wants.

The client is a graduate choir of a National institute, the choir has been established for two years, in the institute's opening, graduation ceremonies and other activities have many performances, but also in other research Institute of the New Year's party activities such as performances, members have a lot of good memories, to graduate, some members will leave the choir because of graduation, They want to design a T-shirt for the league members as a souvenir, but also want to design a logo as a future use of different promotional materials. This request is more complicated, because not only the design of T-shirts, there are signs, hope to reflect the characteristics of the chorus, you can design the logo, and then use the logo as the theme of T-shirt, kill both birds.

To design the logo for the choir, first enumerate the relevant features of the choir, chorus is the first singing, there are voices, different voices of different levels, is a group, how to express these characteristics, we start from the text, "singing" The word "mouth" of the word on behalf of the mouth, is the meaning of the right "chang" Word take sound, Chinese characters are the origin of hieroglyphics, structure, meaningful, ancient calligraphy itself is an art, very decorative feeling, below we look at different ways of "singing" word.

Look again, the singing word is actually by a "mouth" word and two "day" word composition, in our primary school textbook, mentions these two words, may write this:

In fact, the main body is three circles, slightly modified can evolve into three different sound sources, emitting different sound waves:

In this way, both the Chinese "singing" and the theme of the chorus can be embodied, the sound waves of different high and low parts together, the actual design can have different expressions, the following is two examples, different performance techniques to express sound waves, three circles each is a color, representing different frequencies, and in a circle the difference is only different transparency:

Three round pendulum there, a little scattered, we add tailoring, just like using a camera to take pictures of the logo, of course, you can use different proportions of the cut, here with a square cut, like a 6x6 film taken photos, in the photography of square tailoring can generally produce a focus on the effect of attraction, here we draw on the skills of photography, At the same time, drawing on the photography of the three-point method, so that the center of the three circle in the photo One-third position, reflecting a more balanced feeling, tailoring, still can let people recognize the word "singing" the whole.

Below we put each circle of the center inward closer to a point, on the one hand appears to have three-dimensional, more vivid, but also reflect the characteristics of the chorus of mutual cooperation:

Customers prefer the first design, and want to have different colors to choose from, the following is a different sample, there are different colors, through different transparency to show the shape of sound waves:

Finally the customer chooses the monochrome green, manifests the choir student youth characteristic, simultaneously in the design black and white gray print, the effect will not have too big change, but also saves the printing expense.

As a T-shirt, the design is relatively simple, "sing" The sign, put on the left chest, embodies the "heart to sing" concept, while the right side with the name of the chorus of black characters as a balance, the Chinese and English names in different thickness of the font as a contrast, design only two colors, production costs have been controlled, Here is the final design of the application effect diagram.