The impact of the ranking of links engine

The existence of a wide range of links is also meaningful, because now the site interchange links, multi-party circular links, link farms and other forms of existence such a "recommendation" is gradually reduced the significance of the search engine rankings related to the site link algorithm is also a natural thing. Just as early search engines relied heavily on the content of META tags to end up with this ranking rule. This to point to the search engine for the most concerned about the Baidu and GOOGL, Baidu still think that the popularity of friendship links to the weight of the site is very large, but from the GOOGL algorithm, the more emphasis on high-quality friendship links The best example is now search SEO suddenly go in a beautiful aunt. But the GOOGL is still "unknown" we compare to know the reason for this here no more talk.

On the one hand is because many websites use this kind of rule to influence the fair ranking effect, even causes the unnecessary legal dispute, on the other hand also is because has updated understanding and the more accurate method to the search ranking algorithm.

is actually a meaning. In search engine marketing, link breadth (link popular some articles translates as "link popularity" link widespread degree "etc. The breadth of links used to measure the number of sites that are linked to other sites is also called "Number of links" or "link from external sites" or "The number of links" by other sites. There is a special term "Inbound link" to describe "links from external sites" in the English text Exchange outbound Link is synonymous with extern link

Its background is GOOGL as the representative of the search engine developed a new search engine ranking algorithm, link breadth (link popular word appeared in 1998. Not only focus on some elements within the site, but also a site by the number of links to other sites as a major factor in the rankings, because the search engine that the site is generally inclined to link high-quality sites, so the link to a site is equivalent to a vote for the site. Visible, increase the link breadth of one of the important role is to increase the site in search engine ranking advantage (of course, the site link itself also has a certain value of the site promotion)

Search engine optimization work began to focus on the number of sites being linked, for this reason. Even a lot of websites make all kinds of meaningless web links to get search engine ranking advantage, in fact, this is the wrong way, the search engine not only attaches importance to the number of sites being linked, but also attaches great importance to the quality of linked sites (with the site PR value has a certain relationship) by a large number of low quality site links can not get the ranking advantage, May even be thought of as link farm terminology interpretation by the search engine to punish-lower rank or even be disqualified.