The influence of high quality website content on website optimization

From Baidu recently released the "well-known site SEO notice" We can see high-quality content on the site optimization of the important role, today I focus on the quality of Web site content on the impact of site optimization, we do site optimization early rely on the skills later on content, this may be you have feelings, whether you encounter such a situation, No matter how you do outside the chain, no matter how much you buy high-quality outside the chain, keyword ranking is to stop at a level, did not achieve your desired purpose. If this is the case, perhaps the quality of the site content is not high enough reasons.

　1, high-quality content in line with the development of search engine law

Baidu from the recent introduction of anti-garbage measures, we can see that for spam Baidu is an abomination, tough crackdown on junk information, and reduce the weight of low quality news stations, improve the weight of high-quality news stations, where the quality is the quality of the content, the search engine in any case adjust, The pursuit of high-quality content will not change, the goal of the search engine is to high-quality, the most satisfying user needs of the content first to show to the reader.

　2, the impact of high-quality content on the user experience

High-quality content of the site can improve the user's clicks and heads, improve the user's stay time and browsing depth, search engines can find these indicators, but the reaction keyword rankings, adjust the keyword ranking. That is to say, user behavior can affect the ranking of keywords, users experience a good site, keyword ranking will be correspondingly improved, the site content is to improve the user experience the most important aspect. In a sense, we do site optimization is to do the user experience, only the user experience is good, users like the site to have a good ranking. Just like webmaster Tools, A5, why keyword rankings so good, weight so high, the key is that users like this site, that the site for their own value, often to these sites to learn knowledge, or to meet the needs of users, such as inquiries.

　　3, high-quality content can improve the site's collection and inclusion rate

We know that a site's collection and inclusion rate also directly affect the ranking of site keywords, special site collection rate, the higher the rate of site collection, indicating the overall quality of the site is relatively high, Snr larger, search engine keyword ranking is a factor to judge the signal-to-noise ratio of the site, Therefore, high quality content can improve the overall signal-to-noise ratio of the site, improve the site's keyword rankings.

　　4, high-quality content for the external chain of influence

We can get high quality original content to the artwork, this way through the artwork can get high-quality outside the chain, this way is also a search engine recognition of the way, the search engine to support the natural chain of construction, is the user's vote, users think this text is good, can be reproduced and spread, this is the original intention of the chain. Of course, high quality content can increase the amount of reprint, if an article does not have any bright spot, there is no reader interested or resonate content, the reader will not reprint, also lost the purpose of the submission, the purpose of the submission is a wide range of dissemination, to measure whether a soft article is an important indicator of success is the number of clicks and reprint, The higher the quantity of reprint, the better the effect, the higher the need to satisfy the readers.

　5, high-quality content for the construction of the website brand

If the quality of the site content is very high, with the reader more and more, the site visibility is increasingly high, in this industry slowly become authoritative, if to this extent, the Site keyword ranking is a logical thing, this is the search engine is expected, the search engine wants the best content, the most authoritative content to show to the reader, Win the user's satisfaction and recognition.

Of course, high quality content for Web site optimization has a lot of impact, today's simple summary of the above five aspects, the purpose of this article is to tell the vast number of webmaster friends, the focus on building high-quality content, the focus of the shift from outside the chain focused on the content, the Source: Luoyang website optimization http:// Www.surfphpseo.com/wangzhanyouhua/2012-06-15/478.html

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