The key factor of product design plan: The class search result of group purchase website

Article Description: What are the key elements of a product design program? Personally, it is the quickest and most satisfying user requirement for user-specified keywords.

What are the key elements of a product design plan for a search engine? Personally, it is the quickest and most satisfying user requirement for user-specified keywords.

Origin

To "buy" as an example, such a keyword, the content of a strong, users want to search may be:

1. A specific group purchase site
2. Introduce "group purchase" This activity, from the most original line group purchase to today's online group purchase
3. The evaluation of the phenomenon of "group purchase"

Wait a minute.

The key words like this are:

- Myopia myopia is what, how to prevent myopia, the risk of myopia surgery, which industry can not myopia, the data of myopia (proportion of adolescents, the country)

- What is the World Cup, the outcome of the World Cup, the future World Cup presentation, and the current progress and score if the World Cup is being carried out; evaluation of a particular game

- Apple a kind of fruit nutrition, edible suggestion; the price of a fruit fluctuates; a company's listing index and culture; the price and evaluation of a product, such as Mac/ipad

Ideas

User

From the user's point of view, by submitting keywords to the search engine to meet their own information needs. However, thousands of users, the demand is very different, even if the use of more appropriate keywords, it may be because of news, new words, reprint and other factors, resulting in ambiguity, repetition. Baidu Open platform is a big innovation to solve this problem, but the scale of application is limited; So I figured out how to apply it globally.

Using Wikipedia, especially after experiencing Quora, I've found that the content of the index is "topic-aware", which is class-and-label, helping to pinpoint the global (not just the specified) search results.

Products

From the product point of view, the user opened Baidu, input keywords, the result set the whole process should be as ideal as possible, not only for the result set. Users can feel the "ideal" mainly from the site's user experience.

Do not users "wait to worry", to "fast quasi ruthless".

- quickly and quickly appear result set without waiting

- Quasi -precision class, labeling, direct hit target, no need for users to think of the result set in the end refers to the "four bags of apples" or "four generations of Apple"

- malicious reduction of redundant web pages, the most important content to push the most quickly to the user (such as Baidu Open platform application, and classification algorithm)

Scheme

direction of class

- Concept provides Web site navigation. (such as "download" to provide the main download site URL)

- content to provide labelling guidelines. (For example: "Apple" is divided into "a kind of fruit", "a company", etc.)

- Comment comments on keywords (good rating)

Evaluation Method

Conduct A/b test to analyze the user's satisfaction with the results. A for the old version, b for the new version, b after the results, can refer to the data are:

• Click the time of the first result. Analysis of class and labelling, whether more help to eliminate ambiguity, accurate positioning
• Click the 第二、三、四个 result time. Analyze the accuracy of the first result to be optimized for sorting and sorting
• Number of pages. Analyze the accuracy of the first page result set
• Version switching volume. Analyze the acceptance of the new version
• Collect netizens ' comments
• User Self-Feedback
• Survey questionnaire and other online research

Draft-schematic

A sketch of a class search result

Products-schematic

DuckDuckGo.com has implemented this feature, the screenshot below.

DUCKDUCKGO schematic