The key points of the choice of keyword when seoer undertake website optimization

Many seoer take the website optimization list, more consideration is the keyword quotation, in fact, in the choice of key words should also pay attention to, otherwise, the price of the lower, also can not meet the needs of customers, the following webmaster easy water according to their own experience, summed up the following keyword selection range, and coping strategies.

One, the keyword choice involves the profession scope: The customer provides the key word must be an industry word, cannot span too big, guarantees the keyword industry uniqueness (adapts to the small and medium-sized Enterprise website, business-to-business, the company or the Super Station). such as: Printing machinery computer Repair These two keywords can not be optimized in the same site, because the site content is less, the site structure is simple, it can not be achieved at the same time optimization, such as: printing machinery printing Supplies Ink Supplies These three keywords belong to the printing industry, can be optimized at the same time.

Treatment solution: To guide customers to choose one of the industry's key words to do, or to do a website to optimize the other industry keywords, at the same time, improve the site's user experience: Web service industry-specific, professional.

Second, the Industry keyword selection range: Do not use common keywords, such as: mobile phones, computers, automobiles, advertising, tourism, neckties, clothing and so on, these keyword optimization is very difficult, big may not be money can solve the problem.

Treatment solution: Tell the customer, such keyword optimization to the search engine home cost is too high, and conversion rate is very low, guide customers to choose the industry more popular but high conversion rate of words, such as: Shanghai advertising design, HP laptop repair, such as the word optimization cost is much lower, and conversion rate is very high.

Third, the number of keywords selected range: A small and medium-sized Enterprises home page can optimize the key words about 1-4, very few people can be four not overlapping words optimized to search engine home, do not promise to customers can optimize more than 4 key keywords.

Processing solution: Use the customer submitted keywords to arrange the combination to achieve the optimization of more than 4 keywords. Such as: The customer gives the Shanghai bus rental airport shuttle rental business car hire Such three key words, after the combination of the following: Shanghai airport shuttle bus rental Airport bus rental airport bus rental car rental Shanghai Airport bus Leasing and other words, from the selection of parts for customers to choose from, so the combination of words we can basically optimize at the same time.

Four, keyword optimization time range: Many customers require keyword optimization within one months or within a few days to complete, business personnel can not blindly agree, there are some not popular keywords can be completed in a short time.

Treatment plan: To tell customers, will be hot keyword short time to do Baidu home, or even the first thing is impossible, unless it is cheating means, cheating means will be k, and then want to recover is very difficult! Normal Hot keyword optimization time is 1-3 months to achieve the effect, and we are using formal means, Without any optimization software or cheating means, completely from the ranking rules, follow the website optimization principle, the keyword, long tail word optimization rankings.

Five, keyword optimization effect: Do not promise a keyword ranking to a certain location, often customers require a keyword ranking to the top three, the first five, in fact, we understand the psychology of customers, but we can not promise, because of Baidu Impermanence, Baidu's algorithm update makes the site rankings have a lot of uncertainty.

Treatment solution: Tell the customer, we promise a keyword ranking to search engine homepage, will do our best to make the ranking more forward, but because your site is a small business site, and the site code, structure, space and other reasons are not conducive to search engine optimization, so the ranking is not stable is very normal, may rank today first, Tomorrow, no company can guarantee that your hot words (except for the unpopular) are in the top three or the top five in a year, but we have engaged in SEO work more than three years, rich actual combat experience SEO professionals to optimize your site, we will do it attentively, do our best to do, We will not give you the top three in a year of empty promises. Http://www.80seoweb.com stationmaster Original, reprint please specify!