The key strategy of Wanda Investment

The key strategy of Wanda Investment

I do not know whether we notice a phenomenon, Wanda Plaza has a feature, is the opening of the country and will be opened, there are one to two major food and beverage industry, area of at least thousands of square meters, the proportion of the catering industry more and more prominent ; even the indoor pedestrian street is the same, if the plan is three floors, the one or two-storey part of the planning for food and beverage , and the third floor is all catering, there may be more. Wanda's indoor pedestrian street accounted for only 8 of the project's 1, but the contribution rate of the rent accounted for the total rental income 1/3! It can be seen that the location, investment and combination of business form of pedestrian street are very successful. , It is worth studying and studying well. Wanda's positioning and portfolio this time we do not discuss, we would like to summarize his investment "" trick " What are the Strokes:

　　One of the trick: Brand Business priority

There are two kinds of investment, one is brand enterprises, such as supermarkets, including Wal-Mart, Carrefour, Parkson and so on, electrical appliances including suning, gome and so on, these enterprises are all in the life of hears, very familiar. The other is a small business with poor reputation. From the perspective of investment, brand enterprises to rent than small enterprises to give more, but because of small business risk is relatively large, rental delivery is poor, good business can also, if the operation is not good, the closure, will cause trouble. Thus, Wanda in the investment in an important principle, is to pay more attention to brand enterprises, multi-recruit brand enterprises, do not recruit new enterprises.

　　The second trick: the Business shop, with the main belt times

is to take a considerable portion of the area to recruit the main store, such as a 100,000 square meters of shopping malls, to take 5 Manhei meters out of the main shop to arrange. The so-called main store, is the supermarket, department stores, home appliances, cinemas, ice skating rink, etc. covers an area of at least thousands of square meters shop. There was a shopping mall, opened very fire, the whole highway blocked for several hours, causing many international flights late, because the highway is to the airport, the road is completely blocked. But one or two years later, the mall dismally, almost turned off. Analysis of this shopping center is not successful, very important factor is not the main shop, all are small and medium-sized shops, 200 or 300 square meters one. Although small and medium-sized shops are paying higher rents, there are disadvantages of poor risk tolerance.

Small and medium-sized shops have a common feature, that is, " can be with Gan, not a common hardship ." This shop is good when there is no problem, businessmen want to come in, even a bribe to come in. But in the incubation period, or after the incubation period, a little problem, this shop is not, easy to close the door to leave the phenomenon, affecting the overall atmosphere of the shopping center. But if it is a big main store, it can not go, because the main store in the large investment in the facility, it is impossible to meet a little difficulty on the withdrawal. This main store has a good stability. So Wanda in the investment, usually to take out more area, arrange large and small main store, play a stable place, enhance the role of appeal. The rest of the section is for small and medium-sized shops. In this way, the shopping center will be more stable, or even if encountered difficulties, do not turn off.

　　The third of the trick: a variety of business forms complement each other

Low-cost, low-rent and high-rent business patterns should be paired with each other and functionally complementary. A 100,000 square meters of shopping malls, all want a square meter of rent up to 100-300 yuan of high rent business, that is, clothing, jewelry, cosmetics, shoes and hats and so on, but if most of the shopping malls are such a pattern, it is easy to homogenization. Such a pattern, in some core areas and mainstream business, may still be alive. In a slightly less-than-good location, it is difficult to survive. What do we do? Wanda's investment has a mandatory requirement, that is, the retail business can not exceed 50%, that is, more than the number of stores 50-60%. The low rent of the business, to account for more than half. Low rent of the business, is the cinema, ice skating rink, game City, fitness center, restaurants and so on, on average in the Chinese market is probably a square meter monthly rent of less than a few dollars , and then hold up.

In the operation, development is not difficult to find, only a number of low-cost, low-rent business, can bring passenger flow, so that the scene full of vitality. The low rent of the business is often a lot of traffic, cinemas, karaoke, skating rink, such as rent is not high, popular, young and more. These customer target groups, can drive other high, medium and low flow of people, to promote stability. If the whole scene is clothing, cosmetics, the homogeneity of the, basically close to the door is not far. Therefore, in the investment, must be willing to take out a certain area of business, rent to these low-rent commercial business. At the same time to be different, can not say to do two cinemas, a form of election to avoid vicious competition. Running a commercial real estate is like a co-chef, to understand the various retail patterns, to know what kind of business is better and more appropriate.

　　 Four of the trick: Food and beverage industry highlights

Wanda's boss Wang Jianlin once said in a conference that " shopping malls are not sold out, and shopping malls are eaten ". As for his words may inadvertently tunnel out Wanda's mystery, we carefully study Wanda Plaza, including the opening or the upcoming opening, it is not difficult to find out how rich the catering industry is! The catering industry is very prominent in Wanda Plaza.

Why does Wanda value the catering industry? This is determined by China's national conditions, but also with the residents of the economy continues to rise, now more and more people began to dine outside, the Chinese have always had " people to eat for the day ", China's various cuisines, recipes more than 10,000. Therefore, food and beverage is able to attract people, with the appeal of an important form of business. Although the dining has a short board is the rent is low, the lampblack taste is relatively big. Therefore, the general food and beverage on the highest floor, the location of the poor place, the formation of a " waterfall " effect, making Wanda's popularity more prosperous. Wanda Shopping Center in the investment, it is clear that the lease area must not be less than 20-25% to do food and beverage.

Therefore, to remind those who are concerned about the short-term rental income of developers, if still not seriously to study the market, do not take the initiative to shorten the "business period", still blindly simply charge high rents, this is tantamount to goose that lays. We only pay attention to such as food and entertainment industry and its combination, and make some sacrifices in the early period, to recruit low rent of the business, ultimately, commercial projects will get high rents, long-term stable cash flow, only in this way will be like Wanda Plaza "fire" up. (from the network)

The key strategy of Wanda Investment