A shoe-selling website with an annual turnover of only $70 million five years ago will surpass 1 billion this year. One of Harvard Business Online's services is William C. the teaching plan prepared by Taylor tells the secret of zappos.com's success.
There are many companies that have popular products and rapidly rising share prices, but they can only succeed in the short term. zappos.com is completely different, and their annual sales of 5 years ago was $70 million, it will reach 1 billion this year. Zappos sells shoes, handbags, and other products through the Internet. They deliver goods quickly and customers can return the goods for free. This company has an avid pursuit of services. They not only make customers satisfied, they are simply fascinated.
In this age of cold customer service, Zappos has made them outstanding in customer service and has been recruiting new employees. After several weeks of intensive training, new employees in these call centers are charged an additional $1000 to take the initiative to resign, and those who receive the money are deemed to be less than Zappos requirements, Zappos said, only 10% of the newly recruited employees will receive the final offer.
Zappos's reputation has exceeded the teaching plan itself. In fact, Zappos's performance in the market has left me with nothing to say. In his blog post, Robert John Ed said, this article is published inRedmarketer.comOfArticleThe secret to Zappos's success is to penetrate this customer service concept into every customer, every transaction, and every moment.
Http://www.nytimes.com/2008/05/24/technology/24online.html? Ref = Technology
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