The mark of the box office defeat, simple rough play IP era end

"The miracle" as one of the most important works of music video film betting performance, but at the box office, has been favored by the Guo IP fan movie "miracle" watercress scoring only 5.6 points, as of October 20, "miracle" only 380 million yuan at the box office. Why so, ip+ Film + Fresh Meat tactics, has not been enough to see it?

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To this end, "China business newspaper" reporter Chen Liang and the author had a conversation. Foolish thought, the sign can be said to be a simple rough play IP of the era before the end of the last drama, and staged, the audience is going to leave.

From the root, the "+ip" the reason for the box office is blindly using fresh meat to stimulate the eye, and no really good plays and performances, and then loyal fans will be aesthetic fatigue. In particular, Guo before the several plays, are bad reviews, which also to a large extent, the impact of the audience into the footsteps of the cinema.

And in retrospect, it is not difficult to find that many of the films that have recently been published by Le Video have been at the box office. This is mainly because:

One is the music vision too much internet thinking, follow the super IP, want to quickly attack the need for a long time accumulation and accumulation of film and television creative field.

Second, the earlier box-office explosive growth, which relied on the release, 3D and other technical conditions, had already entered the closing stage, and most film and television companies did not put the content in the core position when facing the tuyere, so did the music vision. Therefore, at the end of the outbreak, into a stable period, encountered bite.

But all this does not mean that the IP movie heat has become a past style, instead, it began to get better.

Obviously, the IP movie hot and not outdated, just simply put on an IP clothes, and not pay attention to the connotation of the cultivation of simple rough play IP movies, the way to gold panning is obsolete. Light by a familiar name, a feeling and memories, just want to pull people into the cinema, such a "wolf", play more natural not spirit.

Similarly, the Chinese film market heat has not declined, but the previous market heat, more is the use of online purchase tickets such as the Flat channel, 3D, 4D and even the new technologies such as VR to lure viewers, and these user experience in the domestic film market is a huge space energy can be released. Now that capacity has been released, the film market has grown, and the content that is truly fine-carved has fallen behind. That's why the situation is now.

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The mark of the box office defeat, simple rough play IP era end