The most grounded gas rural project "Village Music"

Now rural e-commerce and concept is very fire, want to cut into this market big company many, but most of them are on paper-style rubbing concept, it is difficult to really go to the ground, today Tong to introduce you to the most grounded gas rural website: Village Music.

Village Music This site has been operating for five years, looks ugly, but the current annual income and performance are tens of millions of, by the VC valuation of 1 billion yuan. In this article I will share with you their online and offline combination of the landing operation mode.

I. The origins of the village and village music Project

5 years ago in the winter, one day Hu Wei to my home tea chat, chat The process of Hu Wei talked about he is currently helping several major brands to promote the countryside, at the same time he also has a movie is doing the blind want to show the project. So, we have a mind stirring, a little time to come out of a NB idea:

The first step, a whole village officer for the topic of the post serial

The second step, and then become a village officials for the topic of fiction

Step three, turn the novel into a screenplay and make a digital movie.

The fourth step, after the film launched a rural theme site

After finalizing the operation, as time was too late, we skipped the first two steps and started directly from the third step.

Directly into the film, probably the story is a bum rural 80, with a well-known brand of the countryside computer, and then use the Village music website to solve the agricultural products sales and wealthy as the main line of a comedy, the name is directly "network Village officer"

After the finalization, two of us began to look for directors and writers from around, when the Chinese director is not so much, through a friend introduced four or five, also first paid two writers wrote two scripts, and then chose one of the script and director, let them open dry. After the filming, directly in the movie countryside to show channels in rural areas to put.

At the same time, village music website also began planning and development, the core structure of the site is also very simple, is that we for the country more than 600,000 villages to do a village music subordinate website. Half of it is interactive communication, half is job information, supply and demand information, policy information, search for missing objects and so on.

The site is relatively simple, the most core is the village music site operation mode!

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Second, the operation of village music

The operation of village music in 4 years ago is the mode of the model, respectively wired and offline two pieces:

1, the online operation part: Recruit Network Village officer

The framework of the website directly into the SEO strategy, the site after a good time, you search in the major search engines in the name of some villages, village music is basically in front, so that the basic flow has a daily tens of thousands of IP.

Once a user logs on to the site, if no one in the village has claimed the network village officer, he can register and apply for certification. After the real-name authentication, you can be the administrator of this village website.

After the village administrator there are two benefits:

1. Face:

is the forum moderator, the management of a plate, is a very face-saving thing, he will pull many village people on the theme site of this village.

2. Make Money:

To take the village to provide them with the part-time earning opportunities, do some village music to do online things, but also to make money.

For this project, the Village music website at first is a tool, recruit Network Village official tool, a few years down, altogether recruited has 200,000 network village official, these people is village music one of most valuable resources.

2, the offline operation part: Rural Market Promotion

With this 200,000 of village officials, village music has become the most landing of China's rural marketing channels, and combined with the country's national household appliances policy opportunities, the business quickly made up, and made a scale.

What about all the business?

It doesn't sound big, but it's very landing, and it's a job that some pure Internet companies can't do:

1. Wall Advertisement

At least three walls per village, with a period of at least three months. Use the wall on both sides of the road, or the walls of the residential room, paint color waterproof paint into a variety of propaganda content, or use inkjet cloth or inkjet film to make advertising patterns.

2. Roadshow Roadshow

Designated or recommended area, with a period of at least one week. Through the depth of the target market, to carry out on-site propaganda to achieve the effectiveness of a promotional campaign. Live collection of shows, games, experiences and promotions at least 10 hours per game. It has the advantages of strong pertinence, refinement, wide coverage and high information arrival rate.

3, the film to the countryside

Every June-October, the cycle is at least three months. Relying on the local resources of the village and hospital line, the product advertisement of a well-known enterprise is implanted in front of the film, spread to the local village level, thus play a wide range of commercial propaganda, enhance brand awareness, enhance product awareness and other effects.

4, the Village Committee broadcast

Daily/weekly fixed period, period of at least one months. With the Village Committee radio station, the use of large speakers will be commercial or corporate advertising in accordance with the fixed requirements of the time broadcast, advertising at least 30 seconds each, the number of cooperative villages at least 10000 village.

5, farm Shop promotion

At least one home per village, with a period of one year. The use of local farm resources, the establishment of village-level brand exclusive promotion station, visual embodiment will be the name of the shop with brand logo, product legend and other signs together to show.

6. Banner Ads

At least three pieces per village, with a period of at least one months. In each village into the village and the road on both sides of the investment, with hand-engraved, photosensitive plate, self-adhesive, heat transfer printing and other methods will be printed on the fabric, cloth material mainly woolen materials.

7, Publicity column promotion

At least one bar per village, with a period of at least one months. To provide the latest information for the local window, the village propaganda position is to the villagers to publicize the party's route, policy, policies, publicity technology, culture, health and other aspects of knowledge of the window. It is also an important channel for villagers to master popular Science knowledge, and it is a "messenger device" calling for universal mobilization.

These businesses, the general internet companies almost have not heard, but in rural life have known, these are the rural promotion of the most ground gas, the most effective means. So despite the business is very earth, but customers are very tall, all are well-known brands.

Third, the future of village music

Village Music in China's rural promotion channel business has been done very mature, along with e-commerce and mobile Internet partners, village music also began the next step of the plan – Village music supermarket!

Next, the village Le plan first invests 200 million yuan in 10,000 villages to do the pilot, the integration 10,000 countryside's canteen, after the operation norm in the country 60多万个 countryside to enlarge!

How does it work?

1. Enjoy free WiFi for each kiosk at Village village

Rural kiosks are the village of Idle gathering, in rural areas, smart phones are very popular, but WiFi is not popular, for the kiosk to provide free WiFi, natural can attract a lot of people to the canteen to rub nets, promote the business of the shop.

2, village music for each kiosk to provide management system

A computer with a set of value-added management system, so that the management of the kiosk directly upgrade a grade, of course, it can also let the village music collected big data, do more back-end value.

3, the canteen unified use of village music brand

The above is the village of music for the store to provide, but the store needs to use a unified village music brand. After the integration of 10,000 stores, the village of music in the product of rural channel sales advantage is highlighted.

First of all, village music can be directly to the store to provide products and cheap products, but also help the kiosk to do the goods, so that the kiosk can not only sell their own stores have some products, but also can sell their own shop, but there are products and services on the Internet.

In China, the more people involved in any project, the more successful the project is, and the business model of village music is based on a 5-year-old 200,000 network of village officials.

10,000 village Le supermarkets after the integration test success, then zoom to the scale to more villages, the value of the space can be imagined, and then there are more valuable things.

Article Source: Lu Songsong Blog (/qq13340454) http://lusongsong.com/reed/1279.html

The most grounded gas rural project "Village Music"