The new trend of search engine and its optimization

Last year was a major change in the search engine industry a year, some mergers, some acquisitions, some decomposition, some of the composition of the Alliance (AltaVista, Lycos, LookSmart), the various families resorted to the whole solution, is lively and extraordinary. We have seen the introduction of new technologies, as well as the testing of revenue models, search engines are beginning to commit to personalized ads, which can be ranked on the contextual content of the Web page ads. This is a good time to test the impact of changes in website marketing and search engine rankings when the reform of the advanced media has not yet shown the end.
The biggest recent change in the search engine industry is that Google's strong dominance of the past eight months has begun to be threatened. In mid-July, the SEO community began to notice that Google's ranking algorithm produced a microsecond change.
Last year, Google had absolute control of the search engine world, with more than 76% global search practices being implemented by Google. Google's dominance began to fall since the famous "Florida Update" in mid-November, but Google still provided major search results for many online sites, including the search portal's boss-Yahoo!. The latest change is that Yahoo and Google have gone their separate ways, instead of using the results provided by Google, but using their own databases. With the loss of such a large partner, Google Now accounts for around 48% of global search traffic, with the rest being shared by Yahoo and MSN. Although Google still has a majority of search users compared to other search tools, it has lost a large search results distribution order since it was discarded by Yahoo.
Now the situation has been very clear, the current main search engine has become three, and the previous king to seek hegemony when different, SEO strategy needs to change, adapt to the new environment. Last year, customers were very focused on Google's ranking promotion, we all know that in Google to get a good ranking is to enter Yahoo's most popular entry ticket.
SEO strategy: This year, the SEO industry should be concerned about two things at once, with a strong targeted keyword content to please Yahoo, while carefully consider establishing links to please google.
Yahoo and MSN are born again, become the search industry important people for advertisers and webmasters, with the competition and the choice of consumers to increase, will inevitably produce better products and services.
Bigger, better, more prominent ...
The massive launch of new services and all the innovations that took place over the last 12 months have validated the validity of the truth that competition drives innovation, the creation of better products, and the effectiveness of all innovative reforms. Search is becoming more technical and more precise. Localization and personalization have become the two new universal buzzwords in network marketing. Local search results are known to be more relevant to search results returned from a range of queries than search users, and these results are controlled within a reasonable range of searches, such as ZIP code or phone area code. Personalized search results are called the search results that can be listed based on the unique interest or behavior of the individual search user or on a computer used in the past. The earlier search tool that provides personalized search results is