The old stationmaster to make you how better to analyze the opponent website

I believe that every SEO webmaster know that we in the process of optimizing the site in addition to their own site to make detailed planning work, more often we still need to understand the opponent site optimization methods, Because only in our analysis of the enemy site optimization of the situation to determine whether their optimization method is more conducive to search engine rankings, we can optimize the site throughout the process to make a good guide, but how to do? Today I will analyze with you on the analysis of opponents site is a few points to pay attention to it.

1th, we first need to focus on the competitor's domain name year and the current and past rankings. Do the optimization of the webmaster are clear, the search engine on the registered domain name the longer the site more favored, given the weight of the better, then if the site's keyword ranking also ranked in the search engine home, we can exceed the site in the short term to make a general judgment, for the domain name this piece of the author recommends that we pay more attention to the time of its registration, Usually the domain name in more than five years of search engine will give a very high evaluation, we through the domain name market transactions can be seen, in addition to the domain name has coverage of the site's keywords? For example, the domain name contains our site's main keywords spelling or abbreviations, as well as regional coding and so on, All of these factors are within our consideration. In addition, we have to register some new domain names as much as possible to pay attention to these details of the problem. Although the search engine to give a site ranking not only to a certain degree of favor, but we are in the process of analysis or need to pay more attention to these can give the role of auxiliary keywords and long tail keyword ranking factors, and for its specific statistical analysis work, Because we are the site more than the weight of the site is not only for the homepage keyword has a very good ranking, its long tail keyword is also the source of the site traffic an important channel, so we analyze the opponent site in each stage of the ranking changes can be very good on our online before the inspection of an important standard, And also can let us very good to layout the website as well as the key words. As for how to view the historical ranking of the site, you can use webmaster tools to query.

2nd, analyze the content source of the opponent's site and the contents of the collection of the summary analysis. As we all know, the content of the site is undoubtedly the leader of the entire site, search engines and users of the site is a basic study, so the content of the analysis, we can first observe their website quality, whether the site's original edit, or false original, or reprint other sites? We make a general judgment, another is the site's update frequency, we can see a lot of the opponent's site within a few months of the update status, to find out whether every day has insisted to update the content, and record the update frequency of the site as a general reference to their own site update frequency. For content in this regard, in particular, the new station, we as far as possible to a lot of original false original, take the strengths of their opponents to make up for their own site does not have the weight of the shortcomings, so as to better access to search engines of the favor, so the content of the site is undoubtedly a big killer, we in the release Put your energy Misting into internal optimization. Finally, we will be the site of the overall inclusion of the situation to carry out analysis. The amount of a Web site also determines whether spiders love the content of the site a very good embodiment, the more sites included, prove that the content of the site is very popular search engine like, in addition to the overall inclusion of the situation, we also have to carry out statistics on the number of daily release of the site and the percentage of the recorded situation to make a proportion, These are for us to better development, need to invest how much energy to make a general judgment, of course, can not be less, otherwise absolutely will not exceed the opponent's website.

3rd, in addition to the above two points, we still have to analyze the enemy site's external chain resources and to collect, make it our outer chain, after all, optimization is divided into two categories, one is internal optimization, the other is external optimization, however, external optimization is what we usually say outside the chain of work, usually more than the chain of the site ranked the better, Of course, in addition to some of the right to be dropped by K outside the site. In fact, we often observe the site will find a lot of new stations in a very short period of time can have a good ranking, so at this time we in addition to observe the other side of the content, more still want to observe its outer chain, because for a novice site, even if the content in good, Baidu also has an inspection period, But if you have a huge outside chain network to promote the words, spiders will crawl your site many times, so not only a good upgrade of the site included, will soon help you through the inspection period, is the best of both worlds. But where do we come from? First of all, we can start from the homepage of the links to see if there is a high weight of the site with, or whether there are some high weight of the portal to buy a link like this. Another is the use of Webmaster tools to see the other side of the chain of the overall number, and in the chain to make a general judgment, to see whether the chain is high quality, and for high-quality outside the chain of resources we organize, so you can later on our website for better promotion.

4th, the persistence of the competitor's website for observation and analysis, only perseverance can better make judgments, summed up the strengths and weaknesses of the other side, and in the combination of our own website to make a long-term optimization strategy, and in the process of analysis we can better approach the opponent site and compare, To verify that our website optimization tactics and strategy is really effective. And the ranking of a website and the ranking of rivals is a relatively stable dynamic change, we only continue to enrich the study of each other's strengths, to be able to find their own site deficiencies, so as to make up for, the only way to make our site more healthy development.

5th, analyze the competitor website user experience work is good, with the search engine algorithm constantly upgraded, a site's user experience has also become one of the factors affecting the site ranking, so we also want to analyze how the opponent site is to do the user experience this piece, such as the other side of the template is more beautiful, more favored by users? Does the competitor site have a dedicated user Exchange area? Do the details of your opponent's website do even better? And so a series of circumstances, and analysis of learning, absorbing good parts to supplement their own deficiencies, only in this way we can better let users like, users like the site naturally Baidu will also give a good ranking Oh!

Summary: In fact, for the analysis of the opponent's Web site, in addition to the above five points, better we still have to analyze the details of a lot of other factors, such as the choice of procedures, servers and so on are within the scope of our analysis. And we have to learn from these analysis a lot of the strengths and experience of opponents, good digging to each other's resources, and the combination of our site to carry out reasonable integration, only so that our website can have a good development, but the author also stressed that, learning but does not represent imitation. This article by the game name Net Http://www.name2012.com original share, hope you reprint friend, remember to retain the link and copyright, here to thank you. Well today to share with you here, I will be a lot in this platform to communicate with you, then next time we see.