The old stationmaster teaches you how completes the website content Maintenance

Content for Wang This sentence is the Wisdom of SEO optimization, through our site to release quality content so that constantly improve the site's user experience, which has undoubtedly become the consensus of many site operators. We can analyze from the perspective of user experience, a site with good content can undoubtedly bring a lot of valuable information to users, at least can let users to our site "worthwhile." What's more, today's search engine on the content of the audit more and more strong, only the value of novel content to be able to better win the favor of search engines, so that spiders crawl crawl our site. But the search engine on a content quality judgment is a lot of factors, so what exactly is the content is good, is the search engine spiders like it? The author thinks that the real good content is naturally, just like the highest state of SEO optimization. The following author to share with you about my site during the summary of the content maintenance experience it.

(a) free content of value, do not have to deliberately focus on the length of content.

With the increasing popularity of SEO, many of the wrong SEO concept is widely circulated in the Internet, such as the length of the site content of a problem, many posts that search engines do not like short articles. The author after so many years of doing station found that in fact such a statement is wrong, because if you have to pay attention to, in fact, we can notice in the search engine to visit some of the content of the site, almost 90% of the content length is less than 500 words, especially some news site is so. So this idea is wrong, and after research found that the search engine spiders actually judge an article is not the quality of the length to decide.

In fact, the length of the site content of the author or more highly recommended the content of arbitrary value, so full can take care of users, so that users can indirectly understand the content of their own needs, only in this way to better facilitate our network marketing work. But how does it affect the length of content that is deliberately controlled to make the search engine better indexed? First of all must be a large length of the big mess to describe the concept of want to express, the original hundreds of words can be completed in the article must be used thousands of characters to express, resulting in a large number of text accumulation, The user experience aspect is certainly poor. Thus causing the user to stay on this page for too little time, the website PV is too low, the natural website conversion rate is low, and today's search engine also from the user stays the time to judge a website quality, therefore said that, we enrich the site article, do not deliberately to control the content length, but should pay attention to the article quality , only in this way can better attract users to attract spiders!

(b) A reasonable type of article should not be "trickery".

Because each site has a lot of columns, each column settings and functions are also very different, and each column is different types of content, take our common corporate site to carry out examples, a standing in general will have a corporate profile, corporate news, product display, information feedback, and many other columns, Each of the different columns requires different content to show, for example, we will be in the corporate profile of some business related to the description, corporate culture and development trends and so on. And some enterprises related news message content should be reasonable to the whole to "Enterprise News" column. Only in this way can we have enough to let the search engine through our site navigation and map, and so on to carry out the right crawl, to achieve a column class recognition. However, if we are just for content and content, deliberately to put some of the content does not belong to this column is forced to publish to this column, will be punished by the search engine.

In fact, for the article type, it is mainly the content of the site must be related to the site's keyword description, it is very good to understand. For example, the content of a website is mostly the introduction of some pharmaceutical products, however, the site keyword as well as the description of the writing is cosmetic, then such a site is undoubtedly cheating, a serious impact on the user experience, after a period of time search engine investigation found that such a site must be punished. So we publish content on the site, more is the need to pay attention to the user experience, after all, the site is to provide users with information platform, only so that our website can be better development, since the user is valuable, then the search engine how can not give a good ranking it?

(iii) Random release content, do not deliberately pay attention to time.

As a matter of fact, many articles on the internet are misleading. Many articles say that the site content best timed to update, so conducive to the ranking of the site, in fact, if you have a lot of self-confidence to study the site, you will understand that this is actually useless. Because there is a regular to update the content of the site, just to attract spiders have some help, the main purpose is to better let spiders understand our updated situation so as to achieve our site included help. But to do so, there is no doubt that we need to spend a lot of energy, after all, we need to go to catch this point every day, otherwise it is not used to say. And so tired of ranking is not much help, we can learn from a number of news sites know. Like the author's site www.qqyjx.com is actually an entertaining news site, every day at random to publish some of the latest advice, the ranking of the weight of snapshots and include the situation is very good, so that the decision of the site's own weight and keyword rankings, is not a fixed time, then we do not need to be too deliberately pay attention to content updates Frequency as well as time, casual.

Summary: In fact, for website content optimization, we are more time is not to pay attention to the chain, but to pay attention to the quality of the article and some of the details of the problem, there is no need to be too deliberately tangled in the length of the article, the release of the time, quantity and other issues, the key or value, whether the user needs content Pay attention to the site's user experience work. This article by QQ Artistic Conception Xuan Stationmaster original share, reprint please specify! Thank you!