The optimizer should be aware of the Baidu search change and constant

If anyone wants to ask about the more than 20 years of internet development in China, what are the products with the smallest changes? I would say Baidu search. Other than that, we look at the shape first, portal site almost a two years will be a major revision, once the heat of the forum is now a can not find, not to mention that we commonly used those desktop applications or mobile applications, various versions are endless, and Baidu is still the original appearance: a few labels a box. Not only the shape has not undergone major changes, Baidu's core also changes less. or the bidding. To rank upgrade, or need to SEO, or even the original SEO people, is still in the SEO, but the position has been promoted, salary has increased. This is the same as Baidu search.

Of course, if an Internet product hasn't changed in more than 10 years, it's unthinkable. The adjustment of the algorithm, the crackdown on piracy, strict examination of the content, the fight against chain trading, a variety of product collaboration (bar, Encyclopedia, know), these are also Baidu search changes.

For the optimization staff, we may be more concerned about the changes in Baidu search, because the search for any action, there may be the site's ranking and the impact of the inclusion. Attention to change is necessary, according to changes in the SEO strategy adjustment, is necessary. However, Baidu search there are some aspects of the same, perhaps we ignore. In the author's opinion, these unchanged aspects, for SEO work is necessary, is also seoer need to know.

　　

Changeable product layout and invariant tool attributes

Around search, Baidu has developed many kinds of products, for example, know, encyclopedia, stick, library, and the mobile applications of these ancillary products, as well as other users are said to have billions of mobile applications, such as 91 wireless, Baidu mobile phone assistant, Baidu Mobile input method, Android and so on, these products or add users, or improve the search. But, as one Google executive put it, the purpose of the search is to get users to run out and roll. In other words, search is just a tool, a very useful tool. Its stickiness to the user's single use is very weak. Someone can two hours in Taobao, can be half a day in micro-blog, all days in micro-letter, but very few people in search for more than 10 minutes, if there is a search engine can allow users to use it for a long time, then such a search engine must be a failure of the product. Search tool properties, should be recognized by Baidu, realize this point, Baidu should not increase the user stickiness on the time.

Variable optimization methods and invariant ranking mechanisms

With the advent of many new internet platforms, such as social networking sites, media, and so on, these platforms are able to create a lot of content, and the new production of content, search engines will inevitably want to be included, in fact, this is done. Added to the source, for SEO work, actually also add a new optimization channel and method. Therefore, today's use of the SEO method has been much more than in the past, including in the media contributions, the opening of micro-blog, etc., are upgrading the site ranking one of the means. However, regardless of the use of any method, we can not forget the point is: Baidu's algorithm is based on competition as the core, from the bidding rankings of this initial algorithm extended out. Therefore, Baidu optimization, is not to a large extent to see their own use of what superb optimization method, but to see the key words of the peers under the method which is higher or lower. The competitive ranking mechanism is the one that Baidu has never changed. This is slightly different from Google. We also believe that in the future for a long time, the competitive ranking method will not change, because Baidu needs to rely on bidding to obtain profits.

Change, is to better conform to the trend of Internet development, and even in the future of the evolution of a foothold. Unchanged, is to maintain their own essence and core, in the tide does not lose their own. This is said on Baidu, also on all Internet products.

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