The overall elements of web design

Design | Web page Design network as a multi-dimensional space, it has a strong ability to jump. And the site is like a different size of the building, each room has a different function. As a result, decoration is also different. And the final effect, depends on the master of the art of understanding and grasp.
Contact with the network has been for many years, and the design of the web is indeed a recent event. A few days ago because I accidentally caused a fracture of the left clavicle, so I have a long holiday, so I have time to quiet down to think about some problems.
After watching a lot of websites, I found such a few problems, now we discuss together.
First, positioning. Each site should have its own unique purpose. Relative to the actual units, that is, enterprise CI design business purposes. At present, many websites, especially some small companies or personal websites, do not grasp this position. It's like the central idea of the article is ambiguous. The positioning is not clear, so that browsing do not know its cloud.
Second, the realization of the function. The website has, the localization has, next wants to the website function realization and the realization process careful arrangement. To achieve smooth, complete, reliable, safe (especially some E-commerce station power). These points are the spirit of an excellent website and also the source of attraction. For example, several major search engines, electronic post Office, the realization of the function to achieve a nearly perfect point. Yahoo, for example, has little art and design to say, he only relies on a complete set of features to attract the public, is a function of the realization of the success of the model. (But one day the art effect will be raised, or it will probably fall behind.) ）
Third, the value of art in the network. With the development of the network and the improvement of the speed, the multimedia forms such as graphic images occupy a very important position on the website. The content of the Web page from the earliest text to multimedia development, which makes the construction of the site to transition into a comprehensive art design behavior. Therefore, the evaluation of a website's pros and cons, the artistic effect of the proportion of more and more high. It has also produced such as Web site planners, web designers and other emerging industries.
The network economy is also called the attention economy or the eyeball economy. In such a large number of websites, to arouse the idea of browsing, only the very rich characteristics, informative, smooth browsing, the effect of a unique web page can make people stop to watch, and use its functions and services. So as to achieve the specific purpose of the site.
Four, grasp the main points of the artistic effect of web pages.
1, the site's image and personality. The web is virtual, and the site often embodies an entity in the real world, such as a company or an individual. Each entity has its own unique element. such as name, logo, standard font, standard color, and so on. Through the rational application of these elements, the real-world entities are represented on the virtual network. This process is the image of the website and personality molding. The final embodiment is a style.
2, the website column plan. The emphasis here is on the browsing process, which is the guiding nature. A Web site has many pages, joins, and themes. To the various pages and the theme of the succession, the link between the treatment of reasonable, smooth, interlocking.
3, the use of multimedia. The use of multimedia makes the website colorful. Here to emphasize the suitability of the "degree" of the grasp. This is the most able to embody the level of designers. Because it involves music, film and television, plane composition, color composition, psychology and many other knowledge. is also the most difficult to express in a specific language, there is no law to follow. Sometimes in order to achieve a certain effect, the professionals of many disciplines need to work together to complete. Especially some of the more professional website. The most prominent in this area is some art and related websites. such as Adobe, Apple, Coca-Cola, Sony and so on.
Five, creative ideas.
Overall, the goal of design is to embody a style. The art disciplines are interlinked, so I think the idea of design should be considered in a way that I do not use at ordinary times. For example, reverse thinking, contrast, metaphor, symbolism and so on violate the conventional thinking, in order to achieve a surprise.
Sometimes in the design of the homepage, do not take it as a square "page" look. Instead, grab the main idea of the page and create the page from the central idea that you want to show, instead of doing the page and "writing" the central idea on the page.
This is my personal opinion, the improper place please a lot of advice. I sincerely hope you can make a friend with me. Also wish you design, work smoothly.