The physical psychological illusion of color

The direct psychological effect of color comes from the direct effect of the physical light stimulation of color on the physiological occurrence of human beings. Psychologists have done a lot of experiments on this. They found that in the red environment, people's pulse would be accelerated, blood pressure increased, emotional excitement impulse. In a blue environment, the pulse slows down and the mood is quieter. Some scientists have found that color can affect brain waves, brain waves on the red response is alert, the blue response is to relax. Since the middle of 19th century, psychology has shifted from philosophy to science, and psychologists have paid attention to the effect of color psychology validated by experiments. A lot of color theory has made a special introduction to this, these experiences to us clearly affirmed the color of the impact of human psychology. Cool and warm colors are based on the psychological illusion of the physical classification of color, for the color of the material impression, roughly by the warm and cold two of colors produced. Long wavelengths of red and orange, yellow light, itself has a warm feeling, with the secondary light exposure to any color will have a warm feeling. On the contrary, the purple light of short wavelength, blue light, green light, have the feeling of cold. Summer, we turn off the interior of the incandescent lamp, open the fluorescent lamp, there will be a variable double feeling. The same is true for pigments, which use cool colors in cold and chilled beverages, visually causing you to feel cold in these foods.　　In winter, replacing the bedroom curtains with warm colors increases the warmth in the room. The above sense of well-being, not from the physical real temperature, but with our visual and psychological Association. In general, people need both warm and cool colors in their daily lives, as well as in color.

Cool colors and warm colors give us different feelings on the temperature, but also bring some other feelings, such as weight, humidity and so on. For example, warm colors, cool colors, warm colors have a strong sense of density, cool colors have a thin feeling; the two are more transparent, the warmer color is less transparent; the cool colors are moist, the warm colors are dry, the cool colors are far away, and the warm colors have an impending feeling. Generally speaking, in a narrow space, if you want to make it spacious, you should use bright cold tune.　　Because warm colors have a sense of progress, cool colors have a sense of retreat, can be in the slender space of the two walls painted with warm, near the two walls painted with cool colors, space will feel more close to the square from the psychological. Except the cold warm color system has obvious psychological difference, the lightness and purity of colour will also cause the illusion of the impression of color physics. Generally speaking, the weight of the color mainly depends on the lightness of the color, the dark color gives a heavy feeling, bright color gives the person with light feeling. The change of the purity and lightness gives the impression that the color is soft and hard, such as light makes the person feel soft, the dark pure color has the strong feeling.

Color expression

The color itself is soulless, it's just a physical phenomenon, but people can feel the emotion of color, this is because people live in a world of color for a long time, accumulate a lot of visual experience, once the perceptual experience and the foreign color stimulation occurrence certain echo, will bring out some mood in the person's psychology. Regardless of color or color, there are features of their own expression. Each hue, when its purity and lightness change, or in a different color collocation relationship, the color of the expression will change. Therefore, it is always interesting and possible to describe a typical character by describing the facial features of each color and trying to say the characteristics of each person in the world.

　　Red Red is a strong color, is a warm, impulsive color. Professor John Eton a red color stimulated by different colours.　　He said: "In the Crimson Foundation, the red Calm down, the heat is extinguished;" On the Blue-Green Foundation, red is like a blazing flame; on the yellow-green Foundation, red turns into a bold, reckless intruder, intense and common; on the Orange Foundation, red seems to be smoldering, dim and lifeless, as if scorched. Orange's wavelength is second only to red, so it also has long wavelength characteristics: speed up the pulse and feel the temperature rise.　　Orange is a very lively and bright color, is the warmest color in the department, it reminds us of the golden Autumn, rich fruit, so is a rich, happy and happy color. Orange slightly mixed with black or white, will become a stable, implicitly have bright warm colors, but mixed with more black, become a kind of burnt color, orange added more white will have a sweet greasy taste.　　Orange and blue collocation, constitute the loudest, most cheerful color. Yellow yellow is the highest brightness color, under the Gomingdo can maintain a strong purity. Yellow brilliant, brilliant, with the sun-like radiance, thus symbolizing the light of the dark wisdom, yellow has a golden light, and therefore symbolizes wealth and rights, it is the color of pride. Black or purple foil can make yellow to the strength of unlimited expansion.　　White is swallowed yellow color, light pink can be like a beautiful girl will yellow this proud prince conquered.　　Yellow can not withstand black or white erosion, the two colors as long as a slight infiltration, yellow immediately lost luster. Green bright green is very beautiful, elegant, especially with modern chemical technology to create the most pure green, is very beautiful color. Green very tolerant, magnanimous, whether blue or yellow infiltration, still very beautiful. Yellow green simple, young, blue green comely, open-minded.　　Grey Green is also a quiet, peaceful color, like the woods in the twilight or the fields in the morning mist. Blue Blue is a broad color, the sky and the sea the most vast landscape is blue, whether dark blue or light blue, will make us associate with the boundless universe or the flow of the atmosphere, so the blue is also a symbol of eternity. Blue is the coldest color, reminiscent of blue projections on glaciers. The blue in the pure situation does not represent the emotional indifference, it only represents a kind of calm, reason and pure.　　The real emotional contraction to the cold, sad color is the blue that gets cloudy. The visible light with the shortest purple wavelength is the purple wave. Usually, we feel that there is a lot of purple, because red with a little blue or blue plus a little red will be obviously purple taste. So it's hard to determine the standard purple. John Eton to the purple did this description: purple is the color of consciousness, mysterious, impressive, sometimes give a person with a sense of oppression, and because of the difference between, and sometimes full of threats, and sometimes full of encouragement. When purple with colorWhen the domain appears, it is possible to create a sense of horror, especially when it tends to be purplish red. Goethe said: "This kind of light is projected into a landscape, implying the horror of the end of the world." "Purple when the symbol of pious hue, when the purple deepened darkened, sometimes ignorant of the symbol of superstition."　　The latent catastrophe often erupts suddenly from the dark purple, once the purple is diluted, when the light and the understanding illuminate the ignorant pious color, the beautiful lovely halo color will make us enchanted.　　With purple expression of chaos, death and excitement, with blue purple expression of loneliness and devotion, with the red Purple manifestation of divine Love and spiritual governance areas-in short, this is the purple ribbon of some of the performance value. Prof Eaton's description of the purple does give us a hint that it seems to be the most negative color on the color ring. Although it does not want the blue as cold, but the red infiltration makes it appear complex, contradictory. It is in the cold and cold between the state, coupled with its low lightness of nature, may constitute the color of the psychological cause of the negative feeling. Unlike yellow, purple can accommodate many levels of dilution, a dark pure purple as long as the addition of a small amount of white, it will become a very beautiful, soft color.　　With the continuous addition of white, but also constantly produce a number of levels of lavender, and each level of lavender, are very soft and moving. Black, white, gray we have said that no color in the psychological and have the same value of color. Black and white when the final abstraction of color, representing the color of the world's cathode and anode. The Taiji pattern is a black-and-white circular form to express the eternal movement of the universe. The abstract expressiveness and mystique of black and white seem to transcend any depth of color. Kandinsky believes that black means nothing, like the destruction of the sun, like eternal Silence, no future, loss of hope. And the white silence is not death, but there is endless possibility. The Black-and-white color is the antithesis of opposites, but sometimes it makes us feel that they have an unspeakable commonality. White and Black can express the fear and sorrow of death, all have the unreal and infinite Spirit, black and white and always show their strength by the presence of each other.　　They seem to dominate the whole color world. In the color world, gray is probably the most passive color, it is a complete neutral color, rely on neighboring colors to obtain life, gray once close to the bright warm color, will show a cool character; if near the cool, it becomes a warm gray. Instead of using the word "rests" to call it black, use it in gray, because regardless of black and white mixing, color mixing, full-color mixing, eventually lead to neutral gray. Grey means that the disappearance of all color contrasts is the most secure resting point on sight.　　However, the human eye is unable to stare at the gray long, wirelessly, because endless rest means death. Color expression In more cases is expressed by contrast, sometimes color contrast colorful, dazzling eye-catching, it is gorgeous, sometimes contrast in the purity of the implicit, the lightness of sedate, but also appear simpleMinimalist What color to create to express the needs of the feelings, completely dependent on their feelings, experience and imagination, there is no fixed format.

Color has six kinds of standard color: red orange yellow green cyanosis These six kinds of colors, but also has the subdivision: (1) Three primary colors: Red Chrysogenum (2) Colors: orange (red and yellow) green (Huanggazing) purple (green Garon) You can find that the above six-color arrangement, the primary color is always separated by a colors, therefore, only the standard color memorize, for the primary colors and colors, we can distinguish.

In fact, there are some colors not included in the above color. Gold, silver, gray, black and white are the five neutral colors. In general, unless a certain emotional color, our background are gray, black, white these three colors, because the gold and silver is too dazzling, and gray, black, white because it is neutral color, easier to match with other colors.

The brightness of the general color is different, so the sense of distance is also different. In order of lightness: 1 yellow, 2 orange, 3 red, 4 green, 5 green, 6 purple. We can find that we can get contrasting colors in order of 16, 25 and 34. Good use of contrasting colors, for our design is very good. such as: A little red in the green bush. is a typical example.

On a black background, yellow is recent. And on the white background, then purple recently. Therefore, the sense of distance is only relative, compared with our background. In the design, has the brightness, the purity and the warm and cold contrast, but the color warm and cold is the design question main project. Then we need the law of Kangding, its main content:

The color is divided into the angle: Red 90 degrees, orange 60 degrees, yellow 80 degrees, blue 190 degrees, purple 120 degrees. One obtuse angle: blunt, weak, cool and sharp corners: sharp, strong, warm color so you can more clearly grasp.

Let's see how to reconcile colors. The Basic Law of harmonic color is: the color of each part of the page must constitute the appropriate color relationship. Form a uniform hue, expressing some emotion. This will have its own style. How can we do that?

(1) Establish the color relationship of the page of the keynote command. When there are several color blocks on the page, you must use one of the main colors, and its area, lightness, position is greater than other color blocks. (2) Not only good at using the primary colors, but also good at using gold, silver, black, white and gray, such as neutral color mitigation, neutralization, to foil the theme. (3) Adding common ground will make the design more harmonious. (4) Distance, the purpose is to separate the primary and secondary, do not heap into a pile, others have seen all feel disgusted. There are methods: or from the plane, or from the purity and lightness of weakening. ① two colors a deep and a shallow. ② at the same time change the original lightness ③ purity contrast, make color bright and color hazy ④ simultaneously change original purity

Again, the color balance problem: to impress other people's visual perception, the color should be balanced. So so:

(1) Comparing the Global (2) different objects are also different. Such as: You can see the page is a piece of iron and things like that, then, subconsciously than see a page on the grass will feel different weight. This is the experience of our lives. (3) color can not be biased on one side, otherwise it will be weightless. 　　If the page center has a large color, then four weeks must have some small color, the left has a certain amount of brightness of the object, the right can not be completely gray or blank, but also to have the appropriate amount of bright color. (4) If the balance is said, the purity or poor clarity of large color block and small area of the bright color block is also balanced

To express the style of our homepage, it is necessary to understand the concept of hue. Hue, that is, the main color of our page. The character or mood we want to express will be shown on the page. such as melancholy with cool colors, warm and happy with warm colors. And if we want to express the hue we observe, we should use exaggeration, refinement, emphasis, generalization and other methods. In order to highlight the focus, strengthen the contrast and express the atmosphere, it is necessary to exaggerate and adjust. The following are the specific methods:

(1) Single tone refers to the use of only one color, only in the lightness and purity of the adjustment, between neutral color. In this way, there is a strong personal inclination. If the use of single tone, easy to form a style. We should pay attention to the neutral color must be very layered, the lightness coefficient must be opened, can achieve the effect we want. (2) Harmonic adjustment: adjacent color matching. This method is matched by a color adjacent to the standard color queue. But easy to monotonous, must pay attention to lightness and purity, and attention in the picture of the local use of small pieces of contrast color to achieve the coordination effect. (3) Contrast adjustment: easy to cause disharmony. Neutral color must be added to reconcile. Attention to color block size, position, in order to balance our layout. Note: In the harmonic color should pay attention to the neutral color between. Must understand is: near pure by far gray foil clear from the pure dark gray foil to the pure by the main body of the ash foil.

The stability, uniformity and singularity of the pattern composition

1, stability-stability, the proportion of stability (this focus on the psychological, visual impression of stability) in the composition of the pattern is generally symmetrical and balanced. Symmetry is more solemn and serious. The balance is more vivid and lively. Proportional proportions with a certain degree of mathematics, more typical of the Golden Section (0.618/1), is said to be the ballet actor heels performance is to make their own proportion of the gold division. There are square roots, cubic roots and other rectangles, giving a very beautiful and harmonious visual effect. But do not be bound by these proportions, many are based on their own feelings to apply.

2, uniform--density, space sparse--dense, black-white (not pure black-and-white color, refers to shading), virtual-reality is the contrast between, flexible and reasonable density, black and white layout, so as to show a certain amount of reality, to form a different aesthetic and artistic effects. Space is actually composed of the entity image and the blank image arranged in the composition. The space composition processing, is with the image track and the visual locus forms the intrinsic spatial level. For example: The site "Different space", there is a picture: The space background, a number of dynamic characters are the same size, I suggest: for individual characters to shrink or expand, you can form a sense of distance and space, to avoid the original veneer.

3, odd-mark new, make different very simple, see whether you are a "rebel" ... ^_^