The price competition is detrimental to Dangdang's image

 
    The price of the competition to undermine the image of Dangdang
    Dangdang CEO Li Guoqing "Network scold" event has recently made new progress. Dangdang chairman, Li Guoqing's wife Yu recently in an interview with the media Li Guoqing, that Dangdang IPO pricing is indeed low, and said that Morgan Stanley has been priced too low to make verbal and written apologies. And Li Guoqing is "marginally perfect plastic mesh h1e2t ruler", on the micro-blog on the request of the general manager of the price department of the resignation, "the best service Dangdang listed to earn the fees also refunded."
    In fact, Dangdang went to the United States on the date of listing is a multi-win. For Dangdang, the successful raising of billions of dollars through the listing has laid a solid foundation for its next development; Dangdang's IPO is priced at the dollar, offering a more than a hundred per cent price-to-earnings ratio, the most profitable Chinese company's overseas IPO pricing, and the best performance after Dangdang's listing Also left a better market image for investors. For Underwriters Morgan Stanley, because of the successful distribution of Dangdang can get a underwriting fee, Dangdang after the listing of good performance, but also close to the relationship between Morgan Stanley and customers. In addition, the public investor is also the winner, not only those who subscribe to Dangdang shares in the primary market is the winner, is the level two market investors can also make money. Therefore, Dangdang's IPO, for Dangdang, underwriters and investors, is a happy ending.
    But Li Guoqing's entanglement in IPO pricing is no doubt a self-destructive image. Dangdang IPO price-to-earnings ratio, which is actually a very high price-earnings ratio, even in the domestic gem market is high. But Li Guoqing saw Dangdang's first-day gains reached%, the share price reached the dollar, the IPO pricing is low, and even demand the main underwriter of the price Department of the general manager of the resignation, this practice in the capital market is difficult to obtain approval, even in the "circle of Money" is known as a-share market is not supported. Li Guoqing on this issue, can only show the greed of Dangdang-not only not satisfied with the multiples of the distribution of earnings, and even the two-tier market profits to swallow.
    In fact, on the issue of IPO pricing, Dangdang can open-minded, generous some. Not to mention Dangdang IPO pricing is not low, even if it is really low a little, it is to investors to give good. After all, the financing of listed companies is a long-term behavior, the future can be re-financing. Not to mention Li Guoqing, Yu couples hold the shares of Dangdang, Dangdang in the two-level market share price high, two of the wealth can also rise, why care for a moment of gain and loss? Written by www.41gm.com bbs.41gm.com, please specify

Price competition is detrimental to Dangdang's image