The principle of website value construction: DCC theory

The principle of website value construction should be guided by the following 3 principles:

Unique: Distinctive site regardless of page layout or page communication, or site content, the site must be unique
Content: Content Web site can not have the breadth of the contents, but the site must be highly content and professional degree of
Contribution: The Contributive website must first be paid, and guide the website member to the paying member by the contribution sharing process principle

"DCC" (unique construction content value and contribution guidance) website value Construction guidance theory, the purpose is to help the CEO to cope with the current site of Homogenization intensified, the site and the site, the content and page structure between the differences between the smaller and less. How to attract visitors and convert the site to the first order of free members, and to facilitate free membership to pay senior members of a Web site Strategy theory guide.

The website must be unique.

The uniqueness makes the visitor impress, the first is pursues the page expression uniqueness, this May through the novel, the image creative idea to deduce the website the style, expresses the website content the proposition, achieves with the visitor heart to communicate the goal. The core of the website's uniqueness is to attract visitors ' participation and interaction, so that visitors can truly become the owner of the site, thus prompting the viewer to accept the content of the site is highly and professional, and generate a shift to pay premium members of gravity. The essence of this kind of website uniqueness is the experience of the website.

The website has the content height and the specialized degree goal is distinguishes opens the similar website and causes the website member the sympathetic chord and the approval, here are two rules: the first rule is that "the target visitor's attention is always the first in the CEO's content value work", and the second rule: "If the target visitor is concerned about the essential change, please refer to the first one!" ”

The website must be of content height and professional degree

The CEO should keep in mind that you are not working for a shareholder or a board of directors, and that you are not fundamentally different from them, members are the distribution of wages, are everyone's food and clothing parents, to use the pages of the friendly, considerate and visitors to the needs of the attention and feedback, so that visitors enjoy some from other peer station can not get content and professional content.

Site should not be solicited, the opposite site must first be paid, your website product threshold for members to enter 2 feet in one. In the page embodiment should pay attention to create a good guide experience and guide the payment process, in addition to the website from time to start a variety of rich and diverse membership activities. such as community competition, Lucky draw, members of the special entertainment, special treatment to attract the vast number of Web site members.

Does the website want to profit? Then the site must first be paid, and guided by the principle of contributing to the sharing process, the free members of the website are converted to paid premium members.

Finally, the emphasis is on: The free membership of the website to the paid member is a guide to participate in, cultivate the participation experience, try the website product, custom website product process. And all this should not be led by your website marketer to lead the process. Remember:

The law of the Internet is: Do not artificially disturb me, let your page speak!!!