The principle summary that search engine marketing must follow

SEM marketing because it is to face customer demand to provide solutions, so is the highest accuracy of the marketing approach, the effective implementation of SEM work is our work should be the most important, because this directly affects the effectiveness of marketing, today we will discuss this issue.

SEM peers are aware that SEM whole process a very systematic, meticulous process, including keywords, account structure, data collection, adjustment strategy, landing page, etc., each need our careful and meticulous to complete, so want to effectively complete the SEM work, we need reasonable arrangements for this set of work flow and conduct.

First, to have the habit of positive thinking, SEM launch encountered a problem is normal, but we do not have a problem directly ask others how to do? Because of the problem and then to think about the final solution to this problem, because the whole process down is an optimization of ideas, SEM work must have the professional quality.

SEM will encounter a variety of problems in the process, all need us through analysis to find problems, and then to solve, a lot of friends are encountered problems, not actively to think, ask West asked, and finally get more confused, some eventually give up, such friends are many, so we engaged in SEM work, Positive thinking is a necessary professional habit and accomplishment.

How do we quantify the work, the most effective coverage of the target customer groups, according to different industry data analysis should be established which dimension monitoring points to record data can be technology to identify the problem?

Second, the SEM work must adhere to insist again. May be the above problems we can easily to deal with and solve, some friends over time will produce a kind of slack psychology, gradually data are lazy to deal with, slowly problems and drawbacks out.

Because the SEM can not be a stable process, because you slack, competitors do not slack off, competitors of all activities will affect our account performance, so the account needs constant adjustment and monitoring, and we do is search marketing, the user's search behavior is also a core element, User's search behavior is also constantly changing, so our account monitoring and adjustment is the need to persevere, perseverance!

Finally, we do SEM must be the account as their children to treat, careful, careful and careful, details to win! Search engine marketing plainly is to meet customer demand for a series of marketing activities, we are also at the level of choice, how to work carefully, so that more demand for customers to choose our work is the ultimate goal of SEM! This paper is Adsemer bidding question and answer platform (http:// ask.adsemer.com/) Original, reproduced please indicate the source, thank you! A5 start!