The problem of Web advertisement based on webpage content

Advertising | web | web | issues Content-based online advertising is undoubtedly a major revolution, but now is only the beginning, even for the currently recognized as the best search engine Google, does not mean that it can become the dominant network marketing. In the final analysis, whether the user is satisfied with the search information, whether the enterprise obtains the value from the search engine promotion, is the search engine can turn the attention to the Income Foundation.

The search engine is still a recent hot news, media attention to search engines, almost catching up with 4 years ago on the enthusiasm of E-commerce, of course, it is not difficult to see, and the Internet bubble period is different, some news is just search engine service provider's PR manuscript. As for the search engine will not become a new round of bubbles, not our focus, we are interested in, the search engine constantly introduced a variety of new network marketing means can really bring value to the enterprise, and what problems.

google launched in early March this year based on Web content online advertising is undoubtedly the most eye-catching one of these new services, because this is almost a revolution in search engine marketing, so that the search engine to develop more than the general site to locate a higher level of network advertising media, But the outlook for this new type of online advertising seems to be a lot of uncertainty, and there are some urgent issues to be improved. Because this content-based advertising is nothing more than the analysis of the keywords in the content of the Web page to determine whether it is suitable for a certain product/service advertising, but it is difficult to avoid some embarrassing situation. For example, there is an article on the Virtual Host Service status survey, after the search engine Web site positioning advertising system, suitable for the launch of the virtual host provider ads, so will be a company's ads appear on this page, but the content of this page is likely to appear unfavorable to a company's content, If in the survey results of 100 service providers, a company's technical and service level is the lowest, it is recommended not to use a company's virtual host. In this case, a company's web content positioning ads can become a laughingstock.

There are a lot of similar situations, sometimes even funny. According to Sina Technology, Google recently posted a suitcase advertisement in a news page of the New York Post, which was hidden in a suitcase after the murder of a victim, which, of course, aroused strong dissatisfaction among advertisers. Further Lenovo, if the news in detail on the hidden corpse of the brand, and the brand is just the advertisement of the manufacturer, what will be the result? Speaking of the brand's suitcase, people's first impression will be once the body of the suitcase, such a network advertising may destroy the advertising firm.

There are also some questions about the future of content-targeting advertising, some analysts have doubts about the efficiency of content-based advertising, because "it does not differentiate between those who are eager to buy mountain bikes from the internet and those who simply look at the content of the site."