The prospect of the mother-infant website and the domestic market environment

According to China's Hangzhou Baby Industry Association, the number of infants aged 0-6 in China is 108 million, with an average cost of $5000 per child, the prospect capacity of the market will be 500 billion yuan.

Demand is the decisive force, so some experts believe that the baby industry is currently the most investment prospects of the sunrise industry, the next 3-5 years it will become China's most dazzling industry.

Starting with the mother's baby, a family into a strong consumption period, after several years of subsistence for children to save up savings will explode out of the cost: The mother's health care products, protective clothing, maternity clothes, nursing supplies, baby bottles, baby stroller, children's wear, special washing supplies, toys, etc., even prenatal education, domestic services, Preschool education services, as well as the family to buy a house, room swap requirements, child enrolment issues and so on. It can be said that once the children enter the family, the family's rigid consumer spending has only just begun. Recently the central two financial reports and the Chinese business newspaper all mention this kind of industry.

Because expectant mothers generally have enough leisure time and share the needs of pregnancy and childcare experience, the major blog sites have been sniffing business opportunities. Sina Blog, Sohu Blog has launched a special parent-child, maternal and child blog services, and a variety of "Mother and Child Blog network", "Chinese Mother and Child blog network" has sprung up. In Shanghai, a more concentrated white-collar group of "Fence Forum", "Parent-child Childcare" forum has been developed to "maternity", "early motherhood" and other four sections.

Taobao in the second half of 2006 specifically opened a mother and child channel, related goods nearly 2 million pieces. At present, ebay, excellence, when and so on E-commerce sites have opened up the mother and child products plate.

Relevant research shows that before the online trading is very cautious mother and child supplies, December of the national online turnover of nearly 100 million.
The reason to watch the market: Now the age of newborn parents is already familiar with Internet applications, many young mothers are white-collar workers, and even gold collar, encounter problems and happy to find the answer online.

Characteristics and requirements of the user groups of the mother and child websites

Now parents in this age lack the knowledge of childcare, while the requirements for childcare is also very high, in this group, attaches great importance to brand and word-of-mouth, such as why they buy the site of things? Often in the Web site to listen to the experience, such groups need life guidance and help; This user group has a very obvious characteristic: all are in the brand nurturance period. In other words, before the birth of children, do not care about children's products, to the birth of children, and very vacant.

So, these expectant mothers or mothers who want to take good children, need

1. Find information
2. Sharing experience
3. Sharing Fun
4. Access to other people's experience

The mode and operation of the mother-infant website

Site positioning. To first fix a, the site to WHO to see (which stage) two, who has what kind of demand three, any realization demand and profitability (site content and function). Site positioning is generally targeted at urban families of parents, if you do this type of site, relatively focused on high-end point of customers and audiences. At least the home has internet, oneself can surf the net.
The mother and child market has several directions to go:

1. To serve as the main combination of online magazine. Traditional truly meet the needs of pregnant and infant services are: department stores, maternal and child shops, health care products Marketing has its own very good sales channels, and consumers are accustomed to shopping malls. Their distribution system most of the goods are cheap but supermarkets, even if a little cheaper, consumers are not buying one or two yuan. In the mother and infant market, the vast majority of businesses are selling things, rarely the mother and child services as a system of business in doing. The market is precisely the lack of a solid guide to life and help, so doing this is an important direction.

2. Community + shopping (business model) first to have a popular and stickiness of the community, do the community for information and services, promote the baby's peripheral products sales. The traditional infant and young commodity purchase, will involve the mother a lot of energy, now online browsing or phone to buy, then removed from the field procurement in the busy, compare hard. This red child's direct mail catalog sales played a decisive role, at present, the full color of high-end magazine printing volume of 150,000 copies, free of charge to the hospital, community and consumer hands, directly to consumers to provide a variety of rich, high quality and low price of goods, a great deal of pregnant women and the family is not convenient to go shopping problems , so that the purchase of the right goods to become very simple and easy.

Website function and practical operation of various (Welcome to the website Operation Discussion Club discussion)

From the time of preparation for pregnancy, prospective mothers are eager to help-how can they adjust every aspect of their lives in order to nurture a healthy baby? 3 months after the reaction period, for their own physical condition, pregnant women how to supplement nutrition? The hospital only does the clinical cooperation treatment, through medical means can detect the trace elements in pregnant women, but do not follow non-medical means of help and guidance; For example, as a pregnant woman, a certain nutrient element this period is not a lack of, the extent of the lack of food, how to adjust, etc., are not professional help. For these questions, pregnant women tend to consult their elders, colleagues, friends experience, but the individual differences, what is more safe and more scientific? From the 6-12 months before the pregnancy to the baby 3-4 years old, the mother of all aspects of children's life, such as clothing, food, housing, line, beauty, health, education, teaching and other needs who to serve?

At present, the community within the family of red children and Le You Three more well-known, the most successful is the Red Child Information Technology Co., Ltd.
In 2005 and 2006, Red children received a 10 million dollar injection from the Northern Lights venture capital and NEA Fund. In this regard, red children by virtue of capital advantage, the establishment of a grand structure.

Le You has been starting since 1999. But now instead of doing the biggest industry, because of the period of some detours. For example, Le You originally wanted to take the site as the main, and then outsource the other links. But later found that the logistics after outsourcing to do very poor. So, from 2002 onwards, just try to do logistics.

Le You has been starting since 1999. But now instead of doing the biggest industry, because of the period of some detours. For example, Le You originally wanted to take the site as the main, and then outsource the other links. But later found that the logistics after outsourcing to do very poor. So, from 2002 onwards, just try to do logistics.

The website content is the main body, the mall is the goal, the sharing, the content, the atmosphere all is lets the housewife pay the time to consider.

To do the function of the column can have a lot: early education, month sister-in-law, children's photography, there are the latest pregnant women's photo, maternal and child care from prenatal education began to the early teaching system services, the current good month sister-in-law is very harvest, in the service of this piece, early education should be the largest, counseling is also very large, psychological counseling and health services, pregnancy guidance is very important, And the beauty of the project after childbirth ...
Including baby video upload what is mainly to give users a sense of independence, show off and share, so you can do the VIP, do the Baby Homepage class products, Many moms like to make a blog for their babies (like Www.xugu.net, who specialize in children's blogs, are more successful), mobile phone can now make a lot of video, high-end users are afraid of such a mobile phone, upload video is not difficult, the key is to mobilize their enthusiasm; the photos should be mainstream, now many mothers are willing to give the baby to others to see, Many moms especially like to put baby photos online, and then do the baby's peripheral products, and even make autographs.

Integrity issues. The way to solve the lack of integrity is the brand, authenticity needs the brand and accumulation. The brand is fastidious is prestige, but is not the netizen, you one strokes me a recruit's branch. For example, the red children in Beijing are paid on delivery. These trust degrees are accumulated in every bit.

(The main content of this article by the website Operation Discussion Club QQ Group 28545108 topic discussion produces, the fengren/front person reorganization, the group friend Hao Xiang, the empty bottle, the Mark · net and so on has the important contribution to this article)