The QQ space of the APPLE watch blockbuster combat case

Wait so long, finally wait until Tencent's Apple Watch version of the application. Today, Tencent's DD students will design the initial plan, competitive analysis, thinking process, such as sharing out, want to dabble in the watch platform of students, this article has to seriously study under.

　　Initial programme

Early in the design, we hope to be able to tap some users in the mobile phone-side commonly used points to extend, such as: visitors, gifts, dynamic. including color and graphic design also extends the design style of the handset side.

　　Competitive product analysis

We have studied Instagram and Twitter, as a whole is a simplified version of the handset side, the design style is not too many bright spots.

Based on the above analysis, we draw the following conclusions:

The size of the watch is small, the display content is limited, not suitable for a long time to view.

The complex content is not suitable for reading on the watch, the watch is more as a reminder of the role.

The operation on the watch must be simple enough and fast.

　　Usage Scenarios for space users

1. Small white open QQ space Apple Watch version of the day to view the friend dynamic, to friends point Zane reply big expression, and can receive special care about the dynamic reminders of friends.

2. Small white every day in the watch on the use of QQ space AppleWatch version for check-in.

Through the analysis of the characteristics of the watch operation, found that the space mobile phone version of the "check-in" function more in line with the user's use of the habit of watch.

For the user to create a "relaxed, simple, fun" sign in mode, more in line with the use of space users scene.

　　Determine the direction of the design

We analyzed the design style of the space mobile phone version and the native UI style of Apple Watch. Space check-in: Cartoon low Age/graphics complex/static monotonous, so we need to find a new breakthrough point to make it more consistent with Apple Watch style design, rather than simple porting.

　　form to move freely

To simplify, to abandon the mobile phone end of the illustration style, using graphical expression. Icons can be more clearly expressed meaning, can help users in the use of a quick understanding of different check-in meaning, and meet the Watch "simple" requirements.

Extract elements, thus sublimation of the registration atmosphere rendering. For example: The constellation sign combines the star disk; The weather sign combined the elements of the Ancient Observatory, Almanac signed into the gossip, sundial, 12 celestial branches and other elements. The use of traditional elements into the modern design style, sublimation of the deep meaning of registration.

Each color represents a different mood or character, and each constellation has a different character. We use different colors to express the characteristics of different constellations, to ensure the independence of each constellation and avoid the design too monotonous.

Fun animation, rich experience of the fun and sense of the level, rendering the content itself contains the meaning of the user to enhance the sense of pleasure.

　　Other

Home we designed a smiley face to meet your day mood, sliding wheel on the homepage can see you in the ranking of Friends, click to show off.

To enhance the user's sense of privilege in using Apple Watch check-in, we have completely updated the graphics for the check-in display with privileged identities.

Different weather in addition to the difference in the icon, the background will also have a differentiated performance, designed to render the atmosphere to enhance the visual effects of immersion.

　　Summary

We continue to optimize and burnish the design through several layers of graphics, color, and animation, while at the same time strive to create a relaxed, simple and fun sign-in mode that improves the attractiveness of the design with a sense of quality detail.