The rational return of the consumer market is still lack of strength users

China's business of the market is becoming stable and rational development. A study of the size of the business market in the first quarter of 2007 showed that the market was 1.02 billion yuan, roughly unchanged from the fourth quarter of 2006. It is believed that the 2006 Chinese consumer market has become more rational, but the depth of the user is still to be tapped.

　The rational return of the market of the Business-to-consumer

The rationality of the business is first manifested in the macroscopic, and the sharp fluctuation of the market has subsided.

The overall development of the market in 2006 was fairly smooth, from 854 million yuan in the first quarter of 2006 to 1.03 billion yuan in the fourth quarter of 2006, with an average growth rate of about 7%. It grew by 37% in the first quarter of 2005 from the fourth quarter of 2004. From the trend of the 2006, the large-scale expansion of the business of the bubble almost non-existent, and the manufacturers have neither a huge amount of investment, nor the collapse of major manufacturers, the market in the slow rise in rationality.

Secondly, it is embodied in the maturity of the industry mentality. As for the business model, the industry has become aware that it is neither able to provide the stability benefits of the network effect, nor is it possible to rely solely on the virtual user experience to gain revenue. This makes the industry itself a lot less speculative temptation and the excitement of the pursuit.

Finally, the user is also becoming rational. For books, digital products and other typical homogeneous commodity, users increasingly agree with this way of shopping, at the same time, users began to increase the strength of the company's brand identity and trust, but also began to learn about fraud and risk prevention.

　　user depth remains to be mined

First, the phenomenon of rejuvenation of the user has not changed. In the survey of 7,075 randomly sampled users, 49.33% of the users were not more than 20 years old, while those over 30 years of age did not exceed 8%. Second, the identity of the user is still not a significant source of income of students, accounting for 48.96% of the total survey users, of which in high school and the following students accounted for 35%. Third, the average user consumption is still not ideal, 2006 year consumption of not more than 200 yuan users accounted for 46.88%, and the annual consumption of more than 1000 yuan users accounted for 17.88%, which shows that the user potential is still to be dug.

On the bright side, however, the 26-to 35-year-old consumer accounts for 16.22% of all users, and the same survey two years ago showed that the data was less than 10%. This suggests that the average age of users is growing, and that consumers who have had a shopping experience when they were young did not give up the shopping channel that brought them more convenience as they grew older. Therefore, for the consumer manufacturers, how to meet the needs of the existing age group users and tap the strength of customers (over 30 years old, the annual income of more than 60,000 yuan customers), especially to enhance the strength of customer experience, should become the main manufacturers 2007 direction.