The reorganization plan of Lenovo Group is settled

Sina Science and technology news January 6 afternoon, reliable sources of information, Lenovo Group has been brewing a long time restructuring plan has been settled: the Asia-Pacific region will be merged with Greater China and Russia as the "Asia-Pacific and Russia area", led by Mr. Chen, the current Asia-Pacific President Madawe will leave , incumbent Vice president Charlie will take over Mr. Chen as president of Lenovo Greater China.

A spokesman for Lenovo Group did not comment on the news.

Lenovo Restructures Asia Pacific

Reliable sources said recently, Lenovo Group's restructuring plan has been brewing for a long time, has been finalized, only January 8 to the outside world announced. In the restructuring, the Asia-Pacific region, which now accounts for 11% of Lenovo's income, will be merged into Greater China and Russia, with the new region named "Asia Pacific and Russia".

The adjustment of organizational structure is accompanied by the change of senior personnel. Mr. Chen, senior vice president of Lenovo Group and President of Greater China and Russia, will lead the new Asia-Pacific region, his new title will be "Lenovo Group senior vice president and President of Asia Pacific and Russia." Madawe, the current Asia Pacific President, will leave after a period of transition.

Mr. Chen is frank, enthusiastic, attentive, approachable, and he has dealt with the people, both inside and outside the company, have a high opinion of him. PC sales in Mr. Chen, the Greater China region and Russia, continued to reach 12% per cent in the second quarter of global economic slowdown, Lenovo Europe and the Asia Pacific region. After the Olympics, Mr. Chen to Harvard University to attend a 8-week executive training, Lenovo has been rumored inside the Mr. Chen will be promoted. To this end, Mr. Chen also in the United States to send mail specifically to explain to employees that they are only short-term training. The adjustment is a confirmation of this rumor.

Rumours of a Mr. Chen promotion in the region have been repeated recently. Mr. Chen on the new Year's media activities on their own changes in the argument is intriguing, "I did not get a promotion, but in charge of a global project, will still be responsible for the Greater China area." This statement was wrongly interpreted by some media as Mr. Chen denied that it would dominate the Asia-Pacific region. The reality is that Mr. Chen's title at the company level remains the senior vice president, understandably "without a promotion" and will "still be in charge of Greater China" as president of the Asia-Pacific and Russia region.

Lenovo Greater China personnel adjustment details

After Mr. Chen led the entire Asia-Pacific region, senior executives in Greater China will also adjust. Currently in charge of Lenovo Group Greater China sales Vice President Charlie, will be the Lenovo Group Greater China president. In charge of the Dongfuyau of the big customers in the Greater China Region (R mode), the Tangjie of the channel sales (t mode), the Liu Jie of the consumer department, the instrument of the Business Department, the Li responsible for service support, the Zhangxuyue of human resources and other senior executives in Greater China will report to Charlie.

Charlie joined Lenovo in 1994, now has nearly 15 years, successive North China District deputy general Manager, South West District general manager, customer service department general manager, East China Regional headquarters general manager, Lenovo Group Assistant President, Vice president and other posts. A year ago, when Lan Ye, the vice president of sales of the Greater China region (now founder Technology president) transferred to Lenovo Mobile, Charlie successor Lan Ye, from the director of Product Marketing management into responsible sales.

Lenovo Group vice President Weijianglei, in addition to the Greater China area servers, peripherals and other non-PC products, before the agency responsible for the Russian area, he will be formally responsible for the Russian region. In the quarter from July to September this year, Lenovo's sales in Russia surged 189%, several times the average growth rate in the local PC industry.

Charlie to replace Mr. Chen rumors within Lenovo is also circulated for a long time, the earliest date back to the Olympic Games just over the August. At that time, Mr. Chen went to the United States to attend Harvard University for 8 weeks of training, Charlie agent Mr. Chen's duties, rumors, but then Mr. Chen by internal mail to appease. Lenovo's restructuring of the regional structure, Charlie successor rumors in Lenovo Group spread again inside. The media, which had previously focused on Lenovo's restructuring, had focused on Mr. Chen and layoffs, and had not noticed Charlie's replacement.
Yang has hinted two months ago that it will restructure Asia Pacific

Lenovo's restructuring of the Asia-Pacific region has surprised the industry, but it should not be surprised by careful research into Lenovo's recent external statements. Lenovo's board chairman, Yang, was already hinting at a conference call in early November on Lenovo's earnings media.

Yang publicly criticized India and Japan, calling the two markets "strategically executed", both of which belong to the Asia-Pacific region and are key markets. For a regional management team, there is no more embarrassing assessment than the lack of strategic implementation. Therefore, Lenovo's restructuring of the Asia-Pacific region is also expected, at least two months ago has laid the groundwork. Lenovo's head of Japan has resigned.

The industry believes that the transfer Mr. Chen responsible for the Asia-Pacific region, on the one hand, he is responsible for the Greater China performance of the positive evaluation, at the same time he also faces a very serious challenge. For a loss-making Asia-Pacific region, Mr. Chen to make him return to profitability, and the region's countries are relatively large, such as the Indian market is similar to China, the Japanese market is very different from China.

Lenovo's New Asia-Pacific and Russian regions add up to more than half of Lenovo's revenues, contributing to most of Lenovo's profit streams. According to the company's interim results of the financial data, the Asia-Pacific region to increase China's total share of Lenovo revenue ratio of 55%. (Lichon)