The road to entrepreneurship-from a superficial perspective

Q: How to start a business-from a superficial perspective
A: Today I read A good article titled "on the road to entrepreneurship, where to go". The author wrote A metaphor for entrepreneurship, which breaks through many seemingly simple but profound questions, entrepreneurial friends are worth watching. I would like to make some simple additions to this article, and talk about some additional things. This is also my experience over the past few years and some common mistakes. I will not talk about the issue in the direction anymore. Who is passionate and has no direction?

A. Deliberately pursuing functions. I often hear this kind of sound. My function is the most perfect and perfect function in the world. My website has more features than xx. I will certainly win.

B. Deliberately pursuing technical implementation is a common problem for technical CEOs. I always think that the technology is not perfect. This code can be better, and the performance can be better. It must take the longest time to do a good job of the technical nature.

C. Deliberately pursue books. This estimation is the most common problem for grass-roots Webmasters. The opening of the new station is all in good order, but the book income is not seen. I think the book issue should be of the greatest concern.

D. Deliberately pursuing the page effect. This is a common problem for webmasters who are new to the Internet. Originally, I wanted to create an industry-oriented or interactive website. The result page is as dazzling as my homepage.

 

E. Deliberately pursuing underlying construction. This is a typical perfectionist practice. I always think that my website will certainly be developed in the future. We must have the best servers, the best data center, the most powerful hardware facilities, the most powerful editing lineup, and the most powerful firewall...

 

F. Lack of opinion. I have heard from this person today. I feel good about adoption. I will listen to that person's opinion tomorrow... In the end, the website loses its topic and its focus.

 

If I am a Cainiao, we should be able to cover about 80% of the audience in our eyes. Let's look at the benefits of ABCDEF webmasters from Cainiao's perspective.

A. Sorry, what does this website do? Why are there so many functional buttons, what does RSS do, and so many functional buttons? Ah, I mean Webmaster. What is your function, and what is your website?

This is the most common practice. There is actually a topic on a page. There may be many features, but we cannot list them one by one. We only need to tell the user as needed. The help system should be user-friendly, such as the background of common GG. Give a prompt when necessary and guide you step by step. Many people may not know or care about the benefits of this function. This should be a big difference between domestic sites and foreign sites. Foreign sites are relatively brief, and the FAQ system is quite complete.

 

B. Sorry, what is going on this page? How can I send a comment and prompt that the page will be displayed in a few minutes due to caching? This is too troublesome. How can I update an article and wait a few minutes to tell myself that an HTML page is being generated? What is HTML ??

This is also quite common. The webmaster has spent all his time on the underlying code. However, users do not know what to use. The key is whether the pursuit of this thing is truly perfect, whether users like it, and whether there is enough human operation. The design should be based on the user's perspective. There is still a problem of time cost for website construction. We should consider the time cost. In the early stage, we can consider some quick implementation methods. The underlying architecture should be sufficiently compatible first. The technical aspects can be improved step by step.

C. Why is there advertisement everywhere on this website? Is it uncomfortable for people?

 

In the early stage of entrepreneurship, we should first develop a picture, and then make profits. We should not expect a station to make profits in just three months or less. Traffic is the foundation, and users are the foundation. Entrepreneurs should be able to resist the pressure and focus more on users.

D. Sorry, this website is so beautiful that it is as bright as a firefly in the dark night. The second time, how do I think the website is so eye-catching? The third time, it's too eye-catching and I'm leaving!

This is common for webmasters who are new to the internet. They all love us. However, if they are too beautiful, Web pages may cause visual fatigue. We still need to stick to this principle, the color of a page is maintained to three reasonable degrees, otherwise it is difficult to leave users

E. Sorry, is this website very common and the speed is average. (In the early stage, the traffic is not large, which is basically unaffected for end users)

It may be good for Internet users. But if a large amount of money is invested in infrastructure, who will guarantee the future development? What is the consequence if the project fails? In the early stage of a site, a server is enough, as long as the program remains backward compatible, you should leave enough paths for yourself, with steel in the blade.

F. oh, this website is dating. No, how can we open a shop? Taobao? No, why are there so many photos? Oh, this website is a portal. What do online users do here? Do I have a common language with them?

Now the portal-type website has been in a development period, and the Internet has been deepening and the market segments have been developed. In the end, the development of the website depends on members of a circle. If the members of a website are not one type, it is difficult to conduct in-depth development, and it is impossible to cover all aspects. Therefore, what we should keep is not retained and we originally wanted to do business, all the results come from pornographic images. The site itself loses value.

Let's make a small summary. In this era, we cannot impose our wishful thinking on users. We cannot influence users' thoughts, but we can guide them. If we start a business from the perspective of end users, we may have a new idea. Maybe we are proud that users do not accept things. Users do not understand things. We should not complain about the mental retardation of end users. Instead, we should think about how our things should be accepted by end users.

When we start a business, we should also have a persistent opinion. First, we should make a special feature. It is difficult to develop a site without a subject or a site with a balanced development of various themes, we can see that the first version of 51 is so bad. Maybe we still think that myspace is not so good. How is facebook's function so simple? The question is actually about this medicine. The key is that what we should do is actually the most useful thing for users. Our features may be simple, but they may be available on Sina, but we are specialized and certainly better than Sina.

I always think that IResearch is a powerful assistant to the webmaster. It is worthwhile to purchase a survey report. He can help us analyze the needs of netizens and the psychology of netizens. Newspapers and magazines should also be read every day, even if you are so busy, if you really don't have time, find someone to cut down the content of your concern and read it slowly. Sometimes inspiration is just a flash in the pan. There should be a pen in your hand to write down what you think of, and there is no such thing as a pen on the keyboard.

There are not many pages, but they are still excellent. Even if we are only doing this site about Nokia N95, there are enough access traffic to support it. Professional and segmented.