The role of intra-site search engines from the perspective of investment income

Jupiter recently investigated the websites of companies in various industries and believes that from the perspective of investment income, these companies generally do not pay enough attention to the site search function of enterprise websites, or a small investment. Because investment in more funds to customize your own intra-site search engine brings considerable benefits.

Of the enterprises surveyed, most of their websites with revenues of more than US dollars are still using some self-developed or openSource code. However, many companies in the retail and tourism industries monitor and analyze users' website behaviors to learn about the use of intra-site search engines and their purchases, master the promotion of the final sales by the intra-site search engine, so as to increase investment in the intra-Site Search Engine purchase, in order to promote website sales.

Therefore, according to the Jupiter report, the ROI of the website is the key to facilitating the search engine in the enterprise investment site. Most of the enterprises surveyed that have purchased the intra-site search technology for transactional e-commerce websites (non-information-based websites) all indicate that they have received a positive return on investment, with 27% of the same return on investment. However, the Jupiter analysis believes that if these websites with the same ROI can monitor and analyze their website searches more accurately, their return on investment will increase significantly.

Jupiter concluded that website operators must focus on monitoring users' intra-site search engine usage behaviors, because the cost for purchasing customized enterprise website search engines is less than 0.1 million to 0.5 million US dollars, they are guided to frequently and rationally use the intra-site search engine to maximize the use of intra-site search to improve user experience and increase sales.

the intra-site search engine is a necessary function for the convenience of using websites during website construction, it is also an effective tool for studying Website user behavior. New competitiveness it is believed that efficient intra-site retrieval allows users to quickly and accurately find target information, in this way, it is more effective to promote the sales of products/services, and through in-depth analysis of the search behavior of website visitors, it is of great value to further develop more effective online marketing strategies. Therefore, it is far from enough to provide general full-text searches for large information websites with rich content and online sales websites with rich product lines. It is necessary to develop advanced search functions that can meet Personalized Requirements, this is also an important aspect of the web marketing function of the website.