The skin of the Zozzozzo and the Saints are lost. The Achilles heel of the economy is age

Ben 4 of the Pi Lu and the Holy Warrior Star, how can be 20-year-old to play the game players, won have not survived the 20-year-old little Kenichiro.

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Wen/Zhang Shule

Originally contained in "People's posts and telecommunications," November 4, 2016 "Happy Travels" column 120

Recently idle to Nothing, in the study, did not expect to find from the book heap in childhood bought Zheng Yuanjie 12 Zodiac series fairy tale book. This set of 12 books, according to my childhood memory, seems to be based on the progress of one or two per year. Then I checked, the book published from 1986 to 1992, the Zheng Yuanjie lasted seven years of creation. I do not know the first book is the Zodiac, anyway, I only remember the first time I saw that book, is just into the primary school in Xinhua bookstore to buy the "Ushio drunk", and then every time to see the bookstore to buy, about to the middle school, and finally bought a full set of books.

I turned over the book, suddenly in the brain for the recent tangled fan economy, especially some super IP adaptation of the game is not popular phenomenon, there is a rather simplistic interpretation of the idea-age determinism.

For example, the first two columns have been discussing the "Holy Warrior Star" hand tour, why not hit the box? Why the same company produced by Jin Yong's works adapted to the game became "being"? Put aside those super IP adaptation games in the quality, mode and marketing of various differences, only the age as a factor, in fact, can also read some problems.

Jin Yong's martial arts and the Holy Warrior's blood, although all are super IP, but the most significant difference is: the latter with a generation of people (Gen Y) growth, the former has affected several generations of people. This is also the so-called full-age animation limitations, that is, the so-called "all-age", in fact, there is a focus, in the age of extreme emphasis on youth, but also locked in a particular era of demarcation, rather than martial arts such a real sense of the pan-age works.

Back to Zheng Yuanjie's 12 Zodiac series fairy tale books. When I was young, I felt that the first few books, really is a fairy tale, but to the last few, but there has been a large section of the text of the sentence, a variety of current affairs, social problems closely combined with the story, not like fairy tales more like fables. At that time or just feel that the style of Zheng Yuanjie is changing, now it seems that he is also accompanied by the initial reader to grow together, from primary school has been "upgraded" to the beginning of high school. The stories in those books will not be turned over for us after college. No wonder, when we grow up, we always feel that Zheng Yuanjie has a "historical figure" feeling.

Look at the Saints, that is a special "Gen Y" super-IP, although the 2015-year Saint fighter movie can recall again, the new century produced a series of new animated episodes or the "Evergreen tree", but also to attract "Gen Y" to take a look, but that's all. After all, a new movie or animated episode will take a long time to "nostalgic" just right. But what if it turns into a game of saints who need to spend a lot of time and effort to play? For some of the more than 30-year-olds who are busy getting married, spending a lot of time playing games seems too extravagant.

Also from the perspective of age, Naruto animation (comic series for 1999) appeared in the new century, the main impact of the crowd as "", especially the people born around 1995. And this part of the people are now either college students, or just go into society, not too many pressure to settle down, the economy is relatively independent state, so the ability to pay, but also made by the fire shadow IP adaptation of the game, with a big profit a "mass base."

Of course, age determinism is just a precondition for IP development and the fan economy. But along this line of thinking, we can figure out why the most famous Zheng Yuanjie and 鲁西西 in the pen are just stuck in the memory of "Gen Y" who spent their childhood with them.

Zhang Shule TMT Industry observers, game industry commentary: zsl13973399819 book has "Pathfinder-the Internet Age industry Transformation Revolution", a drill to the ground seam in search of entrepreneurial vitality books. All major online stores and bookstores have sales.

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The skin of the Zozzozzo and the Saints are lost. The Achilles heel of the economy is age