"Blog Park" recently published research Strategy Analytics show that the global smart watch shipments increased by 510% year on 2015, the third quarter of the market reached 6.1 million units, of course, watch with 74% of the market share of the highest ranking.
But the bad news is that most of the lifting seems to be Apple Watch, with the exception of Apple's OS system, where several smart watch system platforms have dropped their share of shipments. Android wear platform slipped the 9.2%,rtos platform down about 8.6%,tizen platform slipped by 3.1%, and this figure should continue to increase by the end of this year.
How do we judge the future of the smart watch market?
In fact, everyone needs a smart watch. Smart watch-even the watch itself, is accompanied by human in the history of the development process of the most long-term man-machine interaction equipment, from ancient times to the present, the only one can be qualified and people to get along with the equipment is the watch 24 hours.
Even if we have a more powerful mobile phone today, it is still only the watch that can be used for 24 hours of intimate contact, ready-to-wear and human-computer interaction. Can you find a third piece of equipment that can be human-computer-interactive, except for cell phones and watches?
The answer is.
The potential of smart watches has not been excavated, the future is exciting to think of, delayed the cause of the outbreak is what? I think there is only one reason: what is the real role of a smart watch-what does it take to solve users ' pain points? What kind of smart watch can't be replaced by other devices? In the absence of alternatives, people want to watch time only watches, and now people can not find the reason to use smart watches, only the real definition of smart watches, to allow people to bring smart watches.
How to define it takes a long time to grope. In the case of mobile phones, smartphones have been on the historical stage since the 2000, with the accumulation and development of Windows Mobile, Symbian, and BlackBerry, in fact, before the wave of smartphones represented by the iphone has exploded. For the later iphone and Android laid the cornerstone. The advent of the iphone really redefine the standard of smartphones, solve the user's pain points, find their irreplaceable role, ushered in the outbreak of the market is natural.
It took seven years for smartphones to define their real role, to find the user's needs, and for smart watches, it was just the beginning.
There are only two screens on the person, one is a mobile phone, one is a watch, each has a division of labor, now the smart watch always want to do some of the mobile phone to do things-including Apple Watch, many times play the same function as mobile phone, or become a mobile phone accessories, the function of mobile phones to extend the smart watch.
Can't you read text messages on your phone? Why do I need a smart watch? Is it harder to lift your wrist than to take out your cell phone? The mobile phone is not in the hands of the individual situation will become the main function of the smart watch? How much does it mean to call with a smart watch? How much does it mean to reply to a message with a voice or text message? What are the reasons for editing, managing, and deleting content on a narrow screen? A screen with a low resolution size is not big enough why do you want to browse the pictures? Why play mobile games, watch mobile news, and manipulate mobile apps on smart watches? First of all, the ease of use, whether to take into account the average person to lift the arm for a long time to create discomfort? The Apple Watch side button is a feature that makes me feel like I'm using a kid's watch.
All of these functional smart watches can have, as far as possible, I agree with the smartphone as much as possible to assemble mobile phone functions, the more value-added features of the better, but this is not a necessary reason for people to buy, it is like you do not because the mobile phone can be remote control air conditioning, you will buy a phone for the same reason.
Smart watches must find their own highlights. Whether it is mobile phone, or become the extension of mobile phones, this is the obvious wrong positioning. But there are better alternatives, and that's why you don't need to be there. Mobile phone's strengths should let mobile phone to do, take their own disadvantage and others advantage to compare, is tantamount to Ishing, trifles.
Smart watch irreplaceable role in the end is what, but also need to explore, but I think the future of smart watches should be based on the personal data center, but also has a personal butler, personal identity of the collection of ecological platform, covering records, monitoring, health, communications, assistants, privacy, security, payment, identity, sports and other functions and has a wide range of sensors and battery solutions without worrying about battery life, in addition to the appearance of a very beautiful, and not necessarily the look of the watch, may be a bracelet or wrist strap, but there is always a screen for human-computer interaction. (Shanghai Hongqiao Hospital)
For example, pay, do not need to bring a bank card, credit card, all payments do not need mobile phones, Ukey, watches are undoubtedly the fastest and most convenient the most reasonable payment method. Identity, also do not need to carry a bus card, cards or keys, or even the Internet password, watch collection of multi-device features, is a person's most important pass, password automatic matching; communication, perhaps mobile phones do not need SIM card, computer, tablet, mobile phone all using smart watches to the Internet, The positioning of the mobile phone itself is the personal computing Center, the watch as a data centre, it is necessary to support communication functions, security, it will be more bio-lock function, when the watch out of the body without your biological characteristics, the watch will be locked machine can not be used.
In the current unique features of smart watches, but also need to be more extreme optimization, through more sensors to achieve the unique features of the watch. For example, sports, which are the strengths of sports watches, can be combined into smart watches to meet the needs of novice and advanced users, not only to record, detect your movement information, but also to help you analyze data, such as the VO2 Max Max Oxygen Consumption assessment, running dynamic analysis, running metronome, and race forecast, Suggestions for resuming rest time recommendations, recovery checks, and more.
Health monitoring function, not only monitoring, but also to analyze the data, and then give a conclusion. For example, you sleep too bad last night, up early, and then the daytime weather is very cold, the air is very bad, you are in the outdoors too much activity, some cold, if you go jogging intensity or long hours overtime, it should synthesize the above information to tell you, you are now around the situation, is not too tired, body temperature is not high, Today should not stay up late, some time should rest and so on the proposal, if the situation will continue to be something wrong, and we are concerned about the weight loss, through certain means, it should be able to tell you how much weight today, the heat is exceeded, if you want to control in a certain range, what you want to do sports, or reduce the number of calories you eat, the amount of calories you want to consume.
In the information notification and alert function above, the current smart watch copy phone mode is also defective. Mobile phone because of large screen, its information is blocky, people face the information is a huge, messy, good show not the information wall, people have very high authority and reason to choose their own content to see. Smart watch information should be divided into two layers, the first layer is the cell phone block information, the other layer is the highest permission, line-like information, with the highest permissions, and you can not ignore. This information is often a matter of personal or life-related content.
As for the functions of the mobile phones which are assembled by smart watches at present, I still think that the more the more the better, not to mention the phone, you are willing to open the browser via a smart watch Internet access is OK.
The development of the smart watch space is unlimited, is the most technical sense of equipment, can be true standards have not been accurately defined, which requires a lot of time and exploration can be established. The product features of smart watches are universal, and the product attributes of the tools will also be changed. I think the watch as a personal data center, mobile phone as a personal computing centre must be the future direction of development, the era will really be very good.
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The standard of smart watches has not been really defined