The steps of data statistic analysis to achieve accurate keyword positioning

User access to our site, whether through the search engine or third party website platform, in fact, the user is simply to rely on the index of a keyword to come to our site, it is clear to the Site keyword accurate positioning is how important. However, there are many methods to choose keywords, and the author thinks that the data statistic analysis is the most accurate and reliable in the method of locating keywords. The following is a brief description of the steps to achieve accurate positioning of keywords through data statistical analysis.

　Initial statistical analysis layout effective keywords

Mention here to the effective is only a relative concept, the initial positioning site keyword is nothing more than through search engine products, the most optimistic is the search engine-related search, the most webmaster are ignored is the search engine auction background and competitor's website, through the above keyword source statistical analysis to achieve relatively effective (never practice) The keyword layout.

　Promote optimization to achieve site visibility

Website promotion optimization of the highest level is to let the site's shadow on the internet everywhere. The gradual warming of network advertising has already broken the wine is not afraid of the deep alley legend. In this difficult time, to the Web site to achieve a certain degree of visibility on the Web site must take a series of effective and feasible measures, the most short-term effective means of promotion is advertising, of course, the high cost of capital, the cheapest marketing method is the site optimization, of course, high cost of time, However, regardless of that way, as long as the Web site in the network can be realized, the author recommended to do anything.

　Statistical tool statistics Web site access source

Search engine, direct visit, third party website is the main source of website visit. If the website promotion optimization is implemented properly, at this time the site can basically achieve traffic, you need to visit the source of the site to carry out a detailed record, especially the conversion of high web site sources, in the late positioning of accurate keywords to pave the way here to do a separate outline of the source of the site to do is because I want to emphasize statistical tools, I suggest that the General Service site Baidu Baidu statistics and Google's Web site administrator on the line, for the product station suggested by Third-party statistical tools, here is not introduced.

　Statistics website keyword source implementation detail record

The statistical analysis of the source of the keyword is closely associated with the source of the site's access, keywords from the site generally through the target keyword and long tail keyword, through the core keywords to the possibility is not, unless the site competition is small, but the target keyword generally can not change, so we dug is the long tail keyword, So this step needs to the site's effective long tail keywords, that is, the high conversion rate of the word for detailed inventory records (according to the conversion rate of statistics).

　　Analysis Checklist to achieve accurate keyword positioning

The detailed list of the above elaborated on the in-depth analysis, to achieve the overall layout of the long tail keyword changes, if the target keyword effectiveness is low, you can adjust the target keyword, of course, the premise is a slight change and does not affect the relevance of the entire site ultimately achieve relatively accurate keyword layout, Finally, through the cycle of the above steps to achieve the overall site accurate keyword layout.

Article by Chengdu SEO starting in A5 http://www.tyylmsxj.cn