The successful counterattack of domestic 3D printers is only because these three things are well done

Today, 3D printers are becoming more and more popular, and are no longer the "Toys" of a few people. All these changes only happen in a few years. Looking back until 2012, there were not many people who knew about 3D printing. At that time, 3D printers were also called "Quick prototyping machines", and the brands and models available on the market were very limited, most of which were from abroad, even desktop-level 3D printers cost tens of thousands of yuan.

I once talked with a foreign 3D Printer Agent, around 2014, they agent of imported desktop 3D printer in short supply, earning a full pot. At the same time, domestic 3D printer manufacturers are rapidly emerging. In the following years, domestic brands have rapidly occupied the market with a high cost-performance ratio and become an important force in China and the world, the most representative one is hongrui Hori, a self-owned 3D printer from Beijing.

Group photo of employees of hongrui 3D printer Production Base

First round: Winning with high cost effectiveness

In the case of tens of thousands of yuan of imports of desktop 3D printers, hongrui Hori was the first to launch the early mr300 and H1 Desktop products, the price is only 10 thousand yuan up and down. With its stable print quality, large-size molding platform, convenient Touch Screen Control System (digital display screen is still used for imported machines at the time), easy-to-use Slicing Software, and many other advantages, it has been sought after by the market. In 2014, Zhongguancun online evaluated the mr300 and gave the comment that "3D printer is the best choice for the Eastern Hemisphere". The authoritative 3D printing media, Antarctic bear, also spoke highly of this model after being tested.

Hongrui mr300 3D printer

Figure: 2014 Zhongguancun online evaluation hongrui mr300

In the following years, hongrui Hori continued to maintain a cost-effective route and successively launched more than 10 models, including Z300, z400, z500, z600, z1000, H1 +, and M2, the molding size basically covers the low, medium, and high-end needs on the market, and covers education, industry, medical care, makers, designers, and many other groups, laying a good foundation for the rapid development of hongrui Hori.

Hongrui 3D printer models

Hongrui Z series industrial 3D printer models

Figure: some models of hongrui 3D printer

Second round: Winning with high service standards

In the early days, many users of 3D printers first came into contact with the equipment. They always encountered various problems when using 3D printers. Some users with strong hands-on ability can repair the equipment by themselves, however, most users still need after-sales services, so after-sales work is crucial.

In this development situation, 3D printer manufacturers both at home and abroad are facing a huge test, especially the import of machines encountered a dilemma in this regard, hongrui is taking advantage of localization, it has established service outlets in more than 30 provinces and cities across the country, once again won a reputation through excellent after-sales services, and formed a good self-propagation among customers.

Hongrui National Service Network

Figure: hongrui service network covers more than 30 provinces and cities

Third round: Winning with upstream and downstream alliances

After winning market recognition through cost-effective products and high-level services, hongrui Hori did not stop moving forward, but continued to make efforts on the application end, as the first 3D printing company to support the creation of "Zhang Fei printing" Studio. "Zhang Fei printing" studio is also expected to bring the performance advantages of hongrui 3D printer to the extreme, with the team's superb post-processing and color technology, this completely changes users' perception of the OFDM technology 3D printer. The design and printing of the "Zhang Fei printing" ip figures, film and television items and other works of art are extremely high, amazing people.

Works printed by hongrui 3D printer

Works printed by hongrui 3D printer

Figure: Works printed by the studio "Zhang Fei printing" using the hongrui 3D printer

In addition, hongrui looks forward to the in-depth cooperation between the software end and the 3D creative design software, achieving seamless integration between the design software and the 3D printer, in addition, they jointly organized a 3D design and 3D printing competition for primary and middle school students and vocational colleges, allowing students to fully understand 3D design and printing, improve 3D design thinking and hands-on capabilities in practice.

2018 National Vocational School Information Technology Skills Competition

Figure: 2018 National Vocational School Information Technology Skills Competition

Science and Technology Challenge Carnival for middle school students in Beijing, Tianjin, Shanghai, Chongqing, and Chongqing

Figure: Science and Technology Challenge Carnival for middle school students in Beijing, Tianjin, Shanghai, and Chongqing

2018 belt and road initiative and BRICS Skill Development and Technological Innovation Competition

Figure: 2018 belt and road and BRICS Skill Development and Technological Innovation Competition

The market gave the answer. After the three rounds, the domestic 3D printer represented by hongrui was successfully attacked. So far, hongrui has not stopped its step. In 2018, it has successively launched light-curing 3D printers and biological 3D printers Based on LCD technology, and said goodbye to the traditional positioning of hongrui as only a OFDM 3D printer, new products will be further verified in the future market.

The successful counterattack of domestic 3D printers is only because these three things are well done