The Tanabata festival has come to use hot words to improve short-term traffic

Today is the Lunar New Year of July five, after two days is the Chinese Traditional festival, that is, China's plot people. Festive atmosphere always before the arrival of the festival before the atmosphere, especially some major festivals, businessmen will not miss. A long time to see the bus body advertising replaced by the Tanabata promotional activities, shopping malls posters also changed the Tanabata Festival promotion. Real life is so, not to mention the network.

Whenever a certain holiday before the arrival of the word must become a search for hot words, such as "Tanabata", whether Google or Baidu, "Tanabata" must be the most recent search hot. Many people may ask where the tanabata go to where to eat, tanabata send what gifts, how to arrange the Tanabata, the origin of the Tanabata and so on, the topic of the Tanabata became a recent hot. For stationmaster, what does tanabata mean, also mean opportunity?

From the user's point of view, the Tanabata festival, what information will you look for? The activities of the Tanabata, Tanabata gift girl What gifts, tanabata anecdotes and so on, these are the users concerned. As long as they provide users with the information they care about, is it possible to retain users? Focus on the hot spot, using keywords to improve short-term traffic, this is not a chance? If you are a business forum, what can you offer to users?

Take A5 forum bbs.admin5.com For example, forum users are stationmaster, Tanabata festival, these users need what?

1 Analysis of user characteristics and needs.

A5 forum users are mostly do site webmaster, but also male webmaster. Webmasters are busy in the daily update of the site maintenance, nature does not have too much time to take care of the girlfriend around, in a special day, the webmaster should not be around to pay for the girl to dedicate a special gift? Find about the "Tanabata" topic, stationmaster people are concerned about is "send girlfriend what gift", this is the user needs. According to the needs of users, sorting out some of the most suitable for the girlfriend to send a similar post, will not attract users more attention?

2 "Advise" for users.

Many webmasters may not think of this special day, that is appropriate to remind it. Festival gradually, the Forum on "Tanabata" posts more and more, festive mood tease each webmaster's nerves. How to provide a good point for webmaster Holiday Raiders, this is a demand. Webmasters are dealing with the network all day, may ignore the real life, the small things in life become less enthusiastic, and not so handy. To the webmaster to provide a "holiday" a good way, is it also will be favored?

3 organize activities, active atmosphere, send blessings.

The day of the festival, a small, instant experience of the games or blessing activities are indispensable. such as the T building, send blessings, games, etc., can be active users, but also to send blessings to users. At any time, blessings are always welcome, but also remind webmasters, on this special day, don't forget to think of special people, for them to send a beautiful gift or blessing. Think in the user's perspective, do a good job user experience.

4 Think and do, action is the key.

Method think again good, no action is no talk, so, since there are good ideas, why not seriously to implement it? There is no best way, but you can keep trying. If it fails, it doesn't matter, it's just an attempt; if it succeeds, it's best, at least the short-term flow rate is higher. At the same time, will also get the user's approval, the word of mouth is naturally done up, is not it? So, think of a good idea, and start acting!

Of course, the above text is just an example, may not think well, just want to tell you, should pay attention to use the hot keyword to do short-term traffic. No one can sweeping, but every attempt is necessary, short sprint, is also a good choice, may wish to try