The telephone number of the greatest truths to the simplest has become the new favorite of o2o

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As one of the most commonly used communication tools, telephone numbers not only play a fundamental role in real life, but also have a profound impact on the mobile Internet field. Particularly with the development of information technology from the PC Internet to the mobile Internet field, the in-depth development and wide area impact of telephone numbers on mobile Internet are also becoming a trend affecting future development.

During this period, Internet companies are entering their o2o card slots through phone numbers.

Phone number: o2o switch entry

On October 11, 360, the first 360 Digital World Conference was held in Beijing. At this conference, 360 effective platform, 360 poly efficiency platform, 360 laidiantong and other products were launched. According to the record of the conference, the 360 effectiveness platform and the 360 poly efficiency platform are mainly based on 360 searches. They are similar to other search engines and are designed for search marketing services, but they come to the store, it is an o2o2o-like product based on telephone numbers that is designed for connecting merchants and ordinary consumers.

In addition to 360, sogou also launched the "sogou phone number" product in December 2012, using the telephone number as a bridge, connect people and services and provide users with common services such as food, public hotline, hotel booking, bank insurance, express delivery, and car rental and chauffeur. After that, sogou phone once again upgraded its yellow pages of life, adding sections for finding a job, renting a house, and looking for household management in common services. By creating a "home service", sogou phone numbers can meet various household demands of users.

However, not only are these search portals targeted at the telephone number business model, but other visionary vertical businesses are also focusing on the o2o new opportunities brought about by phone numbers, since August, China's leading genuine network of Zhengyi Protection Platform has purchased 0.3 million 170 cards for bidding. to connect its 0.57 million genuine stores to the authentic switchboard + express connect number, it is the first online and offline integrated platform in China that is completely composed of genuine stores.

In addition to these pioneers, more and more enterprises are beginning to realize the importance of phone numbers. By using phone numbers to build their own dedicated business models, these enterprises will focus on the future. However, whether or not the o2o model is unified through telephone number and code chain, or other more innovative and unique methods, has also put forward challenges and challenges for these manufacturers involved in this field.

Competition between giants: How do phone books get stuck with o2o?

1. 360 of mobile social media genes: changed

After observing the 360 product, most users will think of another social im "message" launched by 360. This im product originally positioned for mobile social networking and communication, in the end, it will be withdrawn from the market due to positioning and market reasons. However, 360 did not completely remove the social media genes. The new arrival of the store is obviously pinned on 360 of the persistence and confidence in mobile social media. However, unlike the form of products with similar functions, the product launched in 360 is a brand new model of innovative product.

360 avoid the mobile IM market that has already been slaughtered in the Red Ocean, and then borrow phone numbers for potential social factors to build an o2o model bridge between consumers and sellers, making sellers and consumers connect to each other by phone number is the most basic social networking model innovation. In addition, unlike Baidu direct number, laidiantong is based on mobile phone numbers, and mobile phones are essential communication devices for each user.

In terms of user data, 360 of users currently have more than 0.6 billion million wireless products, and 360 of mobile guard calls reach 1.8 billion times every day (0.24 billion of Merchant calls ), with the addition of multiple channels for wireless terminals such as 360 mobile guard, 360 mobile browsers, and mobile search app, 360 uses the o2o + Social Networking Mode of mobile phone number communication to connect sellers and consumers, this also means that 360 of users are sending massive numbers of users to sellers through the store platform.

2. sogou phone book: snatch classified information website business

Unlike the pattern of 360 laidian Tong, sogou phone book's product form is to snatch the business of classified information websites. When using the sogou phone book, you can use the yellow pages feature provided by sogou to directly enjoy links to food, household management, and other phone numbers. You can click this number to meet the service requirements. Up to now, more than 0.1 billion phone numbers have been collected in the cloud phone number library of sogou phone numbers, and the number of updated mobile phone numbers has continued to expand with 0.5 million daily updates.

In the field of coverage, the current sogou phone book already covers logistics, supermarkets, catering, finance, recruitment, real estate, dating and other vertical industries, users in various industries can use sogou phone book to query various phone numbers in daily life. Compared with other traditional phone book products, sogou phone book is more like the address book function, providing users with phone number query is the main product feature.

3. Genuine Network: Layout of industry-wide ecological chains

Different from the 360 and sogou models, the use of telephone numbers on the genuine network is not a tool portal, but an Industrial Ecosystem platform based on telephone numbers. According to news from the genuine network, the Guangdong base has been activated one year ago. This year, the northern base and Beijing operation center have been built one after another, laying a solid foundation for the national layout of the genuine network master machine; in August, we joined hands with virtual operators to deploy the store transfer service to provide comprehensive platform services for consumers and sellers. At present, there are already 0.11 million stores connected to genuine switchboard through authentic Network, which is currently the largest Protection Platform for genuine stores in China.

After the genuine online line, the genuine switchboard evolved into a direct pass number, and quickly transplanted to the OTT format. In early September, the hotel pass-through number was launched, and 0.3 million hotels were included in the switchboard transfer. The author also learned that the genuine network will launch the insurance agent switchboard, which has already cooperated with several major insurance companies and connected 60 thousand licensed insurance agents nationwide before the end of the year, with the new model of Agent gridded, direct-through, and online-Offline integration, while promoting the conversion from "selling insurance" to "purchasing insurance", it also announced that the genuine Network officially entered the insurance o2o service.

Telephone o2o has become a new favorite: a promising new business model

Although using phone numbers to connect to o2o has become the preferred choice for Internet companies, this does not mean that in the business model, all the early participants are at the low end of the same, it is gratifying that, each family has its own distinctive features:

Sogou's phone number is associated with its own Big Data number library, which is equivalent to 114 of the yellow pages of the phone number. When it comes to the phone number, the associated data is displayed. When it comes to 360, the social module is further added, similar to the service number follow function, after the phone is connected, as long as both parties are users of the 360 Address Book client, they will automatically become associated friends and push preset information, let the store gradually expand its "business area"; genuine Network focuses on the number layout, each authentic physical store provided by the manufacturer is assigned a "pass-through number" Number of its own switchboard on the genuine network. Therefore, the genuine network also negotiates number cooperation with basic operators and virtual operators. The direct connection of genuine online stores has already benefited brands such as Jinyu, luhua, and Erie. This seems to be closer to the original intention of o2o model. After all, find a real store, ensuring Authenticity is the king of o2o, and it is also the key to re-advocating telephone numbers. 360 sogou is undoubtedly designed to help sellers connect online and offline, but genuine network is more concerned with the original sources of online and offline resources, and strives to make a breakthrough in the protection of physical store identification.

In fact, using real-name phone numbers as o2o entity IDS is highly rational and operable. First of all, merchants have been using phone numbers as their contact methods for a long time, almost as long as the phone number appeared, and the hotline platform such as 114 for finding merchant hotlines has always been prosperous. Using phone numbers as IDS to identify sellers is another way for o2o to return to their original origins. However, the premise is that the phone number provided by the merchant must be authentic, authoritative, and valid for a long time. A merchant who frequently changes the phone number cannot trust the user.

Both sellers and consumers will be the beneficiaries of this telephone o2o model based on real information. For sellers, it will benefit from the active elimination of fake stores in the process of clearing their original phone numbers, it also means lower marketing costs and more effective marketing. Especially in terms of business management, merchants will also bring more convenient services to consumers by using phone numbers to link o2o, this allows consumers to enjoy higher quality in terms of prices, services, and products.

The so-called avenue to simplicity. This telephone number-based business model is simple and practical. Whether it is for sellers or users, this telephone number link o2o method is not only simple enough and the threshold is low enough, but also does not need to cultivate habits, it is undoubtedly the best bridge for connecting people and services. Because of this, this new business model is rapidly becoming a new focus. Maybe the public account will be added in the near future? Let's wait and see.

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Author profile: Zhu Yu, the first batch of Blogger authors in China (11 years of blog writing experience), well-known opinion leaders, Internet media people, one-by-one media company creators; long-term attention to Internet business trends and case studies, he is engaged in fields such as TMT, mobile Internet, e-commerce, brand communication and management, and home appliance digital. He is currently engaged in PR, marketing, and brand management. Personal Account: izhuyi; personal public platform account: zhuyiweixin

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The telephone number of the greatest truths to the simplest has become the new favorite of o2o