The three major problems of the existence of a faint website

Because of working relationship, contact a lot of internet entrepreneurs, through and their communication, the author summed up the site survival of the three major problems: 1 architecture and products; 2 integration and marketing; 3 incentives and operations.

A period of time ago a trademark site to my advice, I hope that the brand of the site to give a comprehensive evaluation of the gold, and the overall framework of the network to make recommendations. And he asked me what kind of cooperation to attract more friends from the advertising and marketing community to participate in the promotion of trademarks. The last is what system he uses to best guarantee and balance the interests of the participants.

In fact, to sum up, the three issues mentioned above are: 1 architecture and products; 2 integration and marketing; 3 incentives and operations.

From now on, many sites have structure and products, but do not know marketing, consumers landed, see the product is not the introduction of benefits, the results of landing once, did not produce the desire to buy, also did not form the purchase behavior, it say bye bye. So, we now see a lot of websites desperately buying keywords, on the bidding rankings, do search engine optimization, buy the link ads, the consumer attracted to, empty clicks, but there is no volume, I often joke, this is like a pupil on the university classroom, desperately raise their hands, after the teacher called, but do not know how to answer the same.

Architecture and product is the key, but do not understand the use of the human nature of the structure, not good at using the language of consumers to take the bait to interpret the interests of products, induced long-term transactions and enhance the site stickiness, bid ranking and SEO exactly how much role I expressed doubt.

This means that with the architecture and products have to have good integration and marketing support, otherwise it is difficult to really catch customers. Marketing here is a good understanding of how to use the language consumers can easily accept to highlight the benefits of products, how to establish long-term relationship with them, enhance the stickiness and trigger the transaction. How does integration come to be understood?

The integration here refers to the use of other enterprises and channels for me, such as a new website certainly traffic is very low, that how can drive the flow of ascension? Of course, you can do a mass media campaign, but the cost will be very high, the easiest way is to find those sites with high traffic, They have accumulated a lot of users after a long period of operation, what you have to do is to complete a transition, the site users to your site. This involves an integration.

For example, Youku is doing video, when it was first established, flow is not very high, then they found the "unspoken rules" of the Zhang Yu, realize that this will become a hot topic, so through public relations and Zhang Yu Cooperation, Zhang Yu agreed to put her video on Youku, then Zhang Yu in its Sina blog added video link address.

Because it is a hot topic, Sina also put on the home page for many days, many netizens follow Zhang Yu Sina blog to stay on the video address to Youku. This is an integration, Youku no users, but Sina has, so the use of Zhang Yu Sina blog as an entrance to the success of Sina's large number of users to lead to Youku. Therefore, it is reported that in the Zhang Yu sex trading behavior in Youku on the first announcement, the number of Youku users in two or three days quickly reached 8.36 million times, commented on more than 7,000. This is a way to borrow chicken eggs integration.

Of course, marketing and consolidation are critical to building traffic, developing users, and ultimately to sustaining profitability, keeping them old, and motivating and operating as well. There are two incentive levels, employees and users, and two models and mechanisms at the operational level. These are critical to the healthy growth of the site, and are limited to space.

Or back to the issue of the trademark network we mentioned at the beginning, through the answer to the specific questions on the site of the three major problems of simple.

The following are the main contents of the reply letter:

Answer the first question: architecture and products, the content of the trademark in the website to give a comprehensive evaluation, and the overall framework of the network to make recommendations.

I looked at the site roughly, I think the name is very good, the most cattle actually subtext is the best, the most good consciousness.

itself can form the role of a first cognition.

And some sites say that they are the first XX network. You say you are the first, long-term spread consumer will think you are the first. And everyone often only choose first.

The structure of the site is also good, the trademark according to the industry to do a classification, to help customers choose.

I saw a lot of trademarks and domain names, personally think that really can impress people, or very creative and gold is not a lot.

Because you want to choose fine, but in the early days, the trademark can be a little more, but must put you think the boutique in front, may be a business advertised what. Or make a direct auction and bid menu for some of the most creative or very popular trademarks of the direct auction. Increase the heat.

If you go directly to the site, there is no logo on the home page can reflect the most cattle characteristics. Including your domain name.

Looking at your company's website, the current rate is not very high, it may be just the beginning, but overall, at present you lack enough to attract eye-catching trademarks and domain names, when your domain name does not have hype, it is difficult to improve the flow in the short term.

The key is also to find the products with characteristics.

The second question: integration and marketing, what kind of cooperative approach can attract more friends from the advertising and marketing community to participate in the promotion of trademarks.

In fact, you have to work with friends in the marketing community. I offer you an effective strategy. The simplest is to define a marketing partner.

That is, for different marketing objects, such as someone in the wine industry is also better, most customers are in the wine industry, then you hire him as your most cattle net wine industry trademark marketing expert. itself to provide him with a platform to advertise on your website (but now most experts don't care about the platform) so, you're okay to give some benefit.

But you also do not have to pay too much cost, you can pay the way the result, that is, this expert for you to create trademark transactions, you are paying his commission and benefits can be.

And so on, you can integrate the food industry, automobile industry, apparel industry, catering marketing experts.

If experts agree to use their own platform and reputation to help your site to advertise, then you can also give certain benefits, in short, as long as you can guarantee the mechanism of reciprocity, you can get countless marketing colleagues to help.

If your traffic problems and website communication problems, our company specializes in writing sales letters, through a letter can quickly increase the number of visits to the site, if interested we can also in-depth cooperation.