What is 3G? For ordinary consumers, 3G is not only a powerful and cool-looking terminal, but also a wonderful service with rich content and variety. In overseas markets, the "content is King" iron law has become the essence of 3G-it is just the mobile services that are as powerful as the powerful weapon of the gods and endless creativity, so that foreign consumers can enjoy the unlimited convenience and unique charm brought about by 3G, Chinese consumers who have just entered the 3G era are also full of expectations.
China's 3G development is in full swing. Which hot services will be favored by consumers? Let us know that we are already popular with many 3G applications around the world. Let's look forward to them becoming a reality in China.
Data Card surfing: unlimited bandwidth
3G, as a technology that integrates mobile and Internet, was first recognized by consumers as a result of high-speed mobile Internet access. This is why the data card service was first launched by 3G carriers at home and abroad and is also the most concerned by consumers. Consumers of a thin data card make them no longer limited to indoor wireless routing, and do not have to panic around with their laptops to find Starbucks Wi-Fi hotspots. With 3 GB, you can connect your laptop to wireless high-speed broadband at any time if you have a network.
Scottsdale, an IT market research company, reported that the global data card shipments reached 2008 units in 20 million, which will continue to grow with the continuous promotion of 3G networks and the increase in laptop sales; according to a recent report by ABI Research, the unit sales of 3G data cards increased by 300% from 3 billion to 22 billion. By, the annual revenue will increase from USD to USD.
Adding data cards to laptops has become the trend of the times. China Mobile, China Telecom, and other operators are trying to promote 3G netbooks, and foreign operators are no exception. At the ctia2009 conference, at&t announced the launch of 5 3G netbooks, which will be sold at a subsidized price of $49.99 at the selected stores under Atlanta and philphia. Daryl schoolar, a senior analyst at in-Stat, said that, driven by Gobi and other technologies of Qualcomm, more and more laptops are built into 3G modules, the built-in data card will be the most promising growth area in the future. In 2011, the volume of built-in data cards will exceed the volume of external data cards.
One-click access: 3G killer business
You can call immediately and invite your friends and family to join the conversation. This is the unique feature of the push-to-talk service. Compared with mobile phone calls, one-click communication saves the trouble of searching and dialing and can be connected immediately in a shorter period of time. Compared with professional walkie talkie, the high cost and limited coverage, the one-click access service is cost-effective and can be used in any location covered by 3G networks.
This service was initially widely used by industry customers. For example, the DirectConnect service launched by Nextel, an American cluster communication operator, attracted a lot of attention for its extremely high ARPU value and low user turnover. With the popularization of 3G, the one-click Access Service Based on 3G networks is gaining popularity among more and more common consumers. According to the Yangji Group survey, 24% of American mobile consumers are very interested in the service, while similar surveys by Strategy Analytics show that 45% of users are ready to use the technology.
In the face of the unlimited enthusiasm of consumers, operators and mobile phone manufacturers are also active. In October June 2008, the American CDMA operator Sprint Nextel launched a one-click Access Service in 40 markets across the United States. This service uses Qualcomm's qchat technology and supports four mobile phones, that is, LG lx400, Samsung z400, Sanyo pro-700, and Sanyo pro-200. The price ranges from $49.99 to $99.99, which is highly cost-effective. International Mobile Phone giants such as Samsung, Sony Ericsson, Nokia, and Motorola are also launching various types of terminals that support the one-click function.
The one-click Access Service Based on 3G networks has many advantages. On the one hand, operators can make full use of existing investments without deploying new networks. On the other hand, this service can be effectively combined with other value-added mobile services to create bundled business experiences. For example, one-click Communication Based on Mobile Communication Networks can not only achieve one-click communication, but also add Status display (that is, you can know whether the other party is online), one-to-many group calls, and other special features. In addition, because of the one-click group feature, once a user enjoys the business, he or she will invite his or her friends and family to join the group, which has a strong infectious effect. It is precisely because of the above features that one-click access is increasingly becoming a hot business in the 3G era.
Mobile Location: multi-function and integration trend
In the 3G era, mobile location services not only mean electronic maps, it also provides comprehensive information services such as real-time traffic conditions, 3D maps, real-time weather, online navigation, and surrounding information. If the past GPS functions seem to have only provided a simple guidance function, in the 3G era, GPS is an intelligent tour guide that provides consumers with comprehensive travel information and information.
It is worth noting that the mobile location service launched by GpsOne by CDMA carriers is developing very well. Verizon Wireless's brew-based VZ navigator service is a good example, this service enables users to implement voice navigation and obtain routes to any location. It also provides location-based navigation, 72 real-time traffic conditions, real-time weather and online navigation services. It is estimated that the number of users supported by VZ navigator has exceeded 1 million.
From the global perspective, mobile phone navigation will be integrated and bundled with other services in the future, creating greater value for users has become the trend of the times. Consumers will be able to implement emergency rescue, mobile dating, family member tracking, vehicle monitoring and other diversified mobile applications through mobile phones, it also works with social networks, mobile advertisements, online games, and mobile coupons to provide more powerful functions.
According to Abi, a well-known market research firm, the annual revenue of global mobile location services will reach $13.3 billion in five years, a significant increase from the $0.515 billion last year. In emerging markets such as China and India, more and more mobile phones began to integrate GPS functions in 2008, and users' acceptance of mobile phone navigation was also increasing. The integration of low-and mid-end mobile phones with GPS accelerates the popularization of mobile phone navigation services among the masses. According to a report released by in-stat recently, the number of mobile phones supporting GPS in China in 2008 is more than three times that in 2007, and the number of mobile phones with built-in GPS in China will exceed 2009 in 5 million, the total number of mobile phones exceeds 10%.
Mobile Payment: Transaction anytime, anywhere
Leave your wallet at home! When we are still keen on spending money with a bunch of colorful credit cards and payment cards, 3G users abroad have already used a more convenient and convenient "e-wallet ": through cooperation with banks, merchants, and credit card organizations, 3G mobile payment means allow consumers to easily make payments and make real-time transactions anytime and anywhere with only one mobile phone, whether shopping in a mall, dining at a restaurant, taxi fare payment, online shopping and bidding, or investment and financial management-from now on, even if you cannot stay in front of your computer, you will not miss the cheap and fun "baby ", how can it be difficult?
For those consumers with strong financial awareness, mobile payment allows you to trade stocks and funds at any time and never miss a good market! It is no wonder that mobile payment services are gaining popularity all over the world. Juniper Research's latest analysis predicts that from 2009 to 2013, the total value of mobile payments in the world will increase by more than 10 times each year. By 2013, global service providers will earn more than $5 billion in their mobile payment and remittance services,
Consumer feedback is also very positive. Market research shows that in many countries, the 3G feature that users are most interested in is "Mobile Payment", with a ratio of up to 46.2%. The huicong network sampling survey also shows that even if you have not touched the service, 97.5% of Chinese consumers are very interested in mobile payment, more than 67.9% of consumers are willing to purchase new mobile phones that support this function to use this service.
Mobile medical: portable medical services
It may be hard to imagine that communication can be connected to medical care. However, the mobile phone in your pocket is not just a simple voice call tool-with the deployment of the 3G network, it will become your intimate "private secretary" for information exchange ". However, the arrival of the 3G era will gradually change everything. By integrating medical functions with mobile terminals, mobile medical services can provide fitness guidance, weight management, and real-time monitoring of many diseases such as diabetes, hypertension, and heart disease at any time and anywhere, on the one hand, it helps consumers always pay attention to their own exercises and health care, on the other hand, it also enables medical workers to achieve uninterrupted medical treatment to give follow-up treatment advice, and immediately respond to emergencies to provide emergency services-from now on, even patients at home alone can be given more peace of mind.
The remote doctor system, developed by InTouch health, uses the CDMA 2000 EV-DO version a technology to enable remote doctors to communicate with hospitalized patients, family members, and medical staff anytime, anywhere. In South Korea, LG Electronics made a CDMA cell phone with a built-in blood glucose monitor that displays and records the blood sugar measurement results and then delivers the data to medical institutions. Myca has launched "myfoodphone" and "Baby phone ), the use of mobile video E-calls allows experts to communicate face to face with consumers in various regions. The "my dietary phone number" is based on the food log application of the camera mobile phone and the video feedback application of the nutritionist. The "Baby phone number" provides the required health information for pregnant women and new mothers, including instant consultation, doctor appointment, portable medical records, and nutrition support. Mobile Medical has quickly won the favor of consumers because it satisfies modern people's concern for their own health and the strong demand for convenient and timely medical services.
Mobile music and TV: Unlimited entertainment
Not far away, not near. For mobile TV, as early as last August, more than 1 million Chinese users watched the Olympic Games in real time through the service. However, for the surprising consumers, watching the game on their mobile phones is just the tip of the iceberg: with the continuous improvement and launch of the mobile phone TV service, users can easily and conveniently watch TV content including news, movies, variety shows, sports, and other wonderful video clips anytime and anywhere, the time spent by monotonous MP3 is now about to become history.
China Telecom's eight major 3G services recently launched include mobile phone film and television services, which provide online viewing, on-demand video streaming, and download and viewing functions, in some regions, mobile phone TV services with local characteristics, such as video news and live broadcasting, have also been launched. The enthusiasm of consumers and operators indicates a bright future for the service. In-stat also predicts that the annual compound growth rate of Chinese mobile TV users will exceed 315% in the next five years, by the end of 2009, the number of mobile phone TV users will reach 94 million.
Of course, mobile music will also be one of the most important and attractive 3G services. At home and abroad, the ring tone business has always been an important source of revenue for operators. Especially after the commercialization of 3G, 3G networks support high-speed data services, allowing mobile networks to carry more diverse business types, including streaming media and video interaction, more mobile music services such as song downloads and music video downloads will be favored by consumers. According to the latest data from the market analysis agency eMarketer, by 2011, the global mobile music market is expected to reach $7.3 billion.
Mobile social networks: Promising potential
With the increasing popularity of 3G mobile Internet access, high-speed mobile Internet access will become one of the most popular applications in the next few years, which also indicates unlimited business opportunities for mobile social network services. According to Juniper Research's recent report, the market scale of global mobile dating and mobile chat rooms will reach $2013 in 1.4 billion. Industry insiders also agree with this trend. For example, eMarketer predicts that more than 2012 million users will use mobile social network services by 0.8 billion, and the Kelsey group and constat also pointed out that, young people in the United States use social network services at a growth rate of 182%.
Communication enterprises have also adapted to this trend and launched products that support this function. At the just-concluded GSMA Mobile World Conference, the world's first social mobile phone launched by three companies affiliated with Huang received the "Best Mobile Terminal" Award of the Year. The mobile phone was made by Chinese manufacturer Xia Xin and uses Qualcomm's chipset platform because it can easily connect users to social networks such as Facebook with one click, so it will become popular soon.
Mobile Office: enhancing enterprise value
Why is Blackberry hot? It is precisely because of its powerful mail function that satisfies the increasing demand of consumers for mobile office work. However, in the 3G era, mobile office services are not just as simple as sending and receiving emails conveniently. 3G mobile office will be used in daily business operations, high-speed wireless broadband helps business people hold video teleconference, send large-capacity images and files, send and receive multimedia emails in real time, arrange and coordinate work arrangements, process business contact information, and log on to the enterprise background management system, in this way, business people can keep in touch anytime and anywhere and can quickly handle their work with mobile terminals.
At present, in the United States, Europe, Japan and South Korea, mobile office business has become a necessary choice for business people and white-collar workers; in China, the survey also showed that about 23% of employees in large and medium-sized enterprises need to work in the mobile status. As an ordinary consumer, even if you don't have to deal with business matters at any time, mobile office services can help us gain more convenience in our daily work and maintain our competitive position in the workplace. China Telecom's "Integrated Office business" launched in the 3G era makes full use of its fixed network and mobile network advantages to extend various office applications of consumers to mobile phones, to meet the needs of business users to work anywhere at any time.
HandMachine games: comparable to PC games
It's better to be happy with others. With the rapid development of wireless high-speed networks in the 3G era, consumers can not only continue to fight independently in mobile games, but also connect large online games through mobile terminals to compete with other players.
From now on, on the way to work and during the boring waiting period, there will no longer be cool snakes and wuziqi on the cell phone screen with simple shapes and monotonous content, or you can only play mahjong, play chess, and play tennis with rigid programs alone-whether you are learning card skills with friends from all over the world, or playing strange tricks or hitting the city with your comrades in the guild with enthusiasm, everything is "under control ".
The rapid development of mobile 3D graphic display technology is an important factor in the optimistic outlook of the mobile 3D game market. Leading manufacturers such as Qualcomm in the mobile phone chip field are constantly strengthening the support of mobile phone chips for 3D graphics applications, so that mobile phones can fully present the visual effects of previous PCs, it is not inferior to the popular professional 3D game devices.
Currently, leading network operators in the global 3G market are providing more and more mobile phones featuring hardware-accelerated 3D graphics, leading manufacturers already provide applications with real 3D functions on some terminal devices, such as games, user interfaces, navigation services, and animated reality shows.
It is expected that with the gradual improvement of China's 3G network, operators will begin to shift their focus to their businesses, and users will be able to enjoy unlimited convenience and great value with the help of a variety of 3G services.