The transition from content production to video: What does Facebook's takeover of Quickfire intended? "Thoughts

January 9, Facebook said in Thursday that it had acquired Quickfire Networks in San Diego, California.

First, to solve the problem of video transmission

Quickfire is a start-up company that develops video content publishing devices and transcoding processing software.
Its founding aim is to solve the network infrastructure in front of the inability to support large-scale video program consumption,
In particular, the online video in the speed of less than the need to reduce the quality of transmission problems.
Quickfire's solution is to massively reduce the bandwidth required for lossless video transmission through proprietary technologies.

Simply put, quickfire is accelerated by decoding video frames, resolutions, color widths and sound quality on different playback platforms.
The solution now includes a device called T-video, which employs 11 Intel Core i7 processors and a graphics processing unit (GPU)
Quickfire distributes computations on devices on a large scale through its custom software.

For users, video platforms that use quickfire technology will reduce the amount of video data that needs to be buffered without compromising image quality.
In other words, the speed of video tuning is improved.

Reviews
A very useful video processing technology;
A very enlightening technology research direction, can produce the good value in the actual application;
It is reported that the Quickfire Networks team in San Diego, California has deep technical experience in video processing.
Its products include a video transcoding system called T-video, which employs 11 Intel Core i7 processors,
(Core i7 processor has four cores, eight threads can start working at the same time)
Provides users with 11,760 video processing cores with powerful performance.

"Simply put, quickfire on different playback platforms based on the number of frames, resolution, color width and sound quality of the video decoding to accelerate",
Either the translation error or the author's technical understanding error,
Be willing to be like this:
"Quickfire for different playback platforms, encoding optimization and acceleration based on the number of frames, resolution, color width and sound quality of the video."
Because the decoding speed is determined by the decoder of each platform, such as Samsung's mobile phone decoder and millet is not the same.
Only the coding is optimized, the coding efficiency is higher, it is possible that the decoder in the case of small input rate, the picture quality does not lose.

So this text includes two transcoding technical direction information:
1. Coding optimization for different platforms;
2. Use super multicore parallel for transcoding;

Quickfire's official website (which is now gone) is described below:
Quickfire Networks was founded on the premise that
The current network infrastructure isn't sufficient to support the massive consumption of video
That's happening online without compromising on video quality.
Quickfire Networks solves this capacity problem via proprietary technology
That's dramatically reduces the bandwidth needed to view video online without degrading video quality.
Over the past few years, the team had worked hard to meet the demanding needs of content creators around the world.
Ultimately our goal have always been to provide a premium quality, immediate, bandwidth-friendly video experience to Consum ERs.

Second, Facebook daily video playback over 1 billion

While announcing the acquisition of Quickfire, Facebook revealed that the daily video on the platform had been viewed more than 1 billion times.
It can be seen that acquiring quickfire is a logical thing for Facebook.
The company's key employees will join Facebook after Facebook acquires Quickfire.
CEO Cregg Li Hu Craig Lee has held senior positions in several network companies.
Maik Kovod Mike Coward, chief technology officer, founded Continuous Computing, which was acquired by Radisys in 2011.
In addition, Amite Pontabeca, Amit Puntambekar, vice president of software engineering, was an Intel media architect.
The exact amount of Facebook's acquisition of Quickfire is not disclosed.

Three, the changing news Feed, video more and more

Just two days ago, Facebook was posting on the website explaining the trend that content producers are moving toward video.
Facebook says more than half of people who visit Facebook in the United States will watch at least one video content per day,
The number of video messages posted by Facebook per user in the United States has increased by 94% in a year, with a 75% increase in global coverage.

And as people spend more and more on video content, the content composition of News feeds is changing.
Worldwide, the news feed is growing at a rate of 3.6 times times a year from users and brand-released video content.

Original link:
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The transition from content production to video: What does Facebook's takeover of Quickfire intended? "Thoughts