Some of them are obvious, widely known, and others are frequently used, but rarely mentioned. When we collect the same kind of trend, we will know more about this concept than we can imagine. And, by contrasting trends like this, we seem to find that the current approach is not the best and that better alternatives can be found.
One, the huge background picture
First, consider one of the most prevalent trends. Here is a series of websites that use large photos as background images. It is no exaggeration to say that this is a quick way to be wiped out. But that is not to say that it should be banned. Every trend has its meaning. In writing this chapter, my job is to find websites that don't use this style as a stopgap. Instead, the site I'm looking for uses it with a purpose, and background photography plays an important role in conveying information about the site. Keep this in mind when browsing through the following cases.
Background collocation foreground content
Some designers have cleverly taken photographs as background and foreground elements, and this kind of adaptation to the huge background picture is my heart. In these designs, the photograph fills the whole background in a decorative form. It also highlights some of the elements in the photo. This is usually done in depth, and the product or foreground element is placed in the focus area. This combination of visual areas gives the picture a style, and the content is clearly intended. This challenging approach requires planning and coordination of photos, and here are some of my favorite cases.
Three, monochrome photo
For designers, it's not novel to adapt the photos to the design. This series uses the same specific approach to maximize the concept. The designer turns the photos into monochrome, especially in a black-and-white way. Although most of the time, this may be a stylistic decision, but I think it's more than that. Colors can set the tone and convey subtle information. By using a single hue in a photograph, the designer can reflect a single emotion. Blue makes people feel safe, secure, and cooperative. Red makes people feel excited, alive, full of energy, etcetera. By turning photos into monochrome, it presents a new way of communicating.
Four, soft color photos
The case style of this series may be extremely prevalent, but to be honest, it's really stylish and a bit overused. But when I dug up a case of this style, I found that it wasn't as popular as we thought. These sites are based on pastel-toned photos. More specifically, these photos have a faded, almost retro style. The most common is with white text, placed above the photo (all of the following 5 cases). This approach is closely related to the trend wind, which was very popular last year. Finally, I was surprised to find that almost every one of these cases I found used decorative fonts and placed them on top of the picture.
V. Create a picture of the tone and atmosphere
As a teacher, I found that some things always want me to guide students over and over. One of them is about the selection of photos. Often designers use decorative photographs and do not directly convey any information about the site. For example, the first case is a set of space photography. It does not show any brand-related content on its surface. In the past, my concept of this kind of decorative photos are very strict choice. With the in-depth exploration of the use of photographs, this concept gradually eased. That's why I love to dissect trends so that we can break the assumptions and find new ways to design our designs. These cases show that the creation of a decorative picture of the tone and atmosphere is of great significance to the success of the design. Delve into these cases to see if you agree.
Six, finishing the operation
Finally, take a look at a group of Web sites that have been used for finishing in photos. Finishing is arranging objects in parallel or 90 degrees to create a hierarchy. This approach is very small and unique, and designers rarely use this style. Similarly, this style is usually related to the design of the current wind, but more than that. These photos reflect what is outside the content and what the photo means (which of course is meaningful). They hint at the quality behind the photos, revealing a trace of order, method, and orderliness. These are good qualities, especially those used to refer to designers and institutions.
Photographic pictures are the most natural tool for designers. By studying these ways of use and a variety of styles, hopefully you'll find fresh inspiration. To sum up, I hope this humble case collection will help you discover new ideas and bring inspiration and challenges to your work.