The ultimate battle between Microsoft vs Apple's two big desktop operating systems

　　are all free operating systems?

Dilemma and change. After the launch of mixed's WINDOWS8, Microsoft's latest system installation rate is being taken out every year at the Apple Developers ' conference as a fun time to amuse everyone. Therefore, Microsoft this time finally decided to the fate of their own gambling on the Windows10, high-profile announced that WINDOWS10 will be free to upgrade, but also with the domestic technology manufacturers, through computer assistant software, the first time to the major users to push the genuine system, the purpose is installed rate, installed rate, installed rate.

For the free licensing operating system, Microsoft naturally has its own difficulties: the tide of mobile devices, the desktop operating system to eliminate the entertainment properties of the majority of the productivity of a single dependency, has not been enough to enable more non-Office users to continue to choose Windows System, in the second quarter of 2015, Global PC shipments tumbled 11.8%,pc market slump but increasingly highlights the strength of Apple products, MAC Global shipments of 16.1% growth, is a silent face.

Although the high-profile announcement upgrade WINDOWS10 do not pay, but Microsoft's free to come is not simply. First, Microsoft has been vague about the WINDOWS10 system's free upgrade program. Microsoft said that WINDOWS10 will be free to upgrade within 12 months, but whether it is still free after 12 months, if not free then the price of the sales version of how much, for these issues, Microsoft has not been to make a bottom with everyone. It is clear that Microsoft has no intention of stopping the company from acquiring higher profits as it gains more than 20% of its revenue and brings the company the benefits of Windows after office. Just on the road to higher yields, the larger number of users is clearly a priority, and before finishing this tricky goal, pretend to be generous.

As the other end of the world of ice and fire, Apple's OS X is clearly enjoying the word-of-mouth return from the free system. Thanks to Steve Jobs ' accurate positioning of the product's tone, the integration of hardware and software makes it difficult to really differentiate which part is the profit from the hardware, which is the profit from the software, and the free OS X system is part of the whole set of Apple products (services). What Apple needs to consider is not how to make money on OS X, but how to attract more Mac users by OS X, in other words, OS X never really makes sense for free, it just sells as part of a Mac, and consumers do a loose word game.

User stickiness for OS x

Before 2010, OS X's stickiness towards the average consumer was almost like my colleague so Yung's girlfriend-so Yung had no girlfriend. Using domestic users for example, in that year, there is no good Chinese input method, Thunderbolt can not be accelerated offline, net silver payment is a variety of Windows amputated, for ordinary consumers, buy a Mac is to buy a metal body, home to install a Windows, and then find a prominent position in the Starbucks.

But after Apple officially released icloud, it all seemed to be a new turnaround. Thanks to the number of users using iOS horror, some of the important content of iOS is seamlessly synced to the desktop system, making it a new user requirement for Apple to start thinking about creating. After that, the application of the platform is more and more integrated, starting from the cloud data synchronization of the photo stream; FaceTime, imessage's cross-platform acceptance of communications, and the Hand-off features of the browser, Office software, and even now OS X Yosemite can make phone calls directly with the Mac. OS X's strategy is very clear: the Mac as a mobile device to expand the screen, desktop systems and mobile devices will remain independent, while deepening integration.

Apple's deep-rooted personal audio and video entertainment features also ushered in a new world after a rocket leap in network speed, plus an apple-friendly development environment (the only Web, IOS, Android, Linux, Windows virtual Machine development platform) More and more fan it field workers are moving the focus of their work to the OS X platform.

But does OS X really have a bright future? Over-reliance on iOS devices is likely to reverse the evolution of OS X, with Android models gaining market share, and using the experience to get closer to iOS, and if one day the iphone falls, as ever, Nokia and BlackBerry, then OS X now the layout is likely to become a gorgeous bubble.

　　User stickiness for Windows

Unlike OS X's methodical, Windows has a somewhat cuikulaxiu confidence in the integration of the platform. Even the Start menu was canceled in Windows 8, making the system a congenital encounter with the consumer market, and even a large number of users who have never used Windows 8 have become justifiably critical of the system.

And because of the struggling of Windows Phone, in 2014 Microsoft sold only 35.13 million Windows Phone devices worldwide, accounting for 2.8% of the world's total smartphone sales last year (1.245 billion), saying it would be a basic failure to emulate Apple's mobile device-driven desktop device. It also directly led to a 7800 layoffs in July and a complete restructuring of the mobile phone sector.

While the search for new areas has failed, Microsoft still has a strong clout for desktop systems. First of all, the construction of the 20-year software ecosystem became the first moat, in the professional area of software coverage, Windows is the magnitude of OS X is unmatched, and windows in the traditional enterprise office, with the overwhelming status of X86+office+windows, Almost none of the vendors (including Apple and Google, or even Microsoft itself) can shake. However, this is also a hindrance to Microsoft's own system updates, due to the cumbersome impact of the replacement system, so many enterprises today's office computer systems still remain in Windows 7 or even Windows XP.

So, rather than Windows10 's goal is to fight OS X, its ultimate goal is Microsoft's self-shuffling. With Windows 10, Microsoft wants to drive new system penetration in traditional businesses, with free upgrades and forced push to bring windows into the new era.

　　Who can beat Windows7

Therefore, the desktop system of the World War, in fact, including OS X, Windows 10 and Windows 7 as the representative of the stubborn forces of the three-party war. The new Hope for OS X is whether the iphone will continue to marginalize the PC, and as the number of desktop users transformed by the iphone increases, more and more developers will start to focus on OS X or Mac platforms to quickly refine the OS X ecosystem, while the Windows 10 Empire Strikes Back, is to allow users to recognize that this is a modern, even representative of the future direction of the system. Urging more users to upgrade to this unified, platform-based system will not only improve Microsoft's ability to take control of later system development, but also drive sales of mobile devices in turn.

This fall, WINDOWS10 and OS X will challenge Windows7 with two different product ideas, and if WINDOWS10 can impress consumers, it is highly likely to change consumers ' traditional perceptions of outdated Windows systems, Thus, by opening up the consumer market to regain the limelight, and further consolidate the world's leading huge market share, then Apple can only be entrenched in the niche market show industrial design. But if OS X is able to chase and thwart Windows10, then as the software ecosystem continues to improve and the iphone sells, WINDOWS10 is likely to be branded as an office-only desktop operating system. Therefore, this fall for two manufacturers, two systems are significant time nodes. We'll see who can win the war in the end.