The Chinese start-up American Vegetable Network, which helped farmers sell vegetables to restaurants, raised 450 million of billions of dollars in a round of financing, and Tiger Global management and the Chinese Culture Industry Investment fund took the rounds, according to people familiar with the matter.
The beijing-based start-up seeks to expand its business in the higher-priced fresh-food market, which is valued at about $2.8 billion trillion, according to people familiar with the matter, who declined to be named because of the undisclosed situation. Genesis Capital is also the investor in the round. American food and its supporters are scheduled to hold a closed-door celebration in Thursday.
American cuisine was founded in 2014 with the aim of providing vegetable procurement services to some 10 million small and medium-sized restaurants in China. Users can use its app on their phones to order fresh vegetables such as cabbage and eggplant directly from vegetable growers. It is the newest new force in subverting the traditional retail operation mode and bypassing the intermediate circulation link.
American Food chief executive Liu Chunjun declined to comment on the financing.
This article is from Bloomberg, the original title of Veggie App is Said to Raise funds at $2.8 billion Value.