The use of visual game elements in brand websites

Article Description: The importance and application of the game in the brand website.

Add some visual gameplay elements to your brand site, which is no longer enough in marketing strategies and attracting customers today. They are visually appealing to customers for a while, but this is one-sided. And as a brand site, what we need today is the pursuit of behavioral interaction. Allow users to interact with you in a real way through action. And how to achieve this effect?

Gaming is today's key words.

For example, I said a very beautiful site before, it is very good. But if you add some incentive mechanisms to the site for some user behavior, your consumers will be more willing to participate and your brand. They will visit your site more often, register your site, or invite friends in.

Why should marketers value gaming?

Game mechanism, in fact, this is not a new thing. But why is it so important in today's marketing strategy? Here are four factors to take a look at:

1. Users like games

A survey of American adults found that 40% of adults expressed interest in new forms of entertainment. Consumers want to see the elements of a game wherever they are. 60% of consumers play online games every week. Consumer demand for games at the end of online games and mobile terminals has been increasing.

2. Social media promotes gaming

When consumers share their achievements, such as badges and trophies, in social media, this action achieves a two-way incentive for users to participate in activities that are of interest to friends on social media. Users update their status and share their achievements, which is a very low cost marketing campaign.

3. The game provider implemented it

Both Badgeville,bigdoor and Bunchball provide SaaS platforms that can chase consumption and accumulate data while providing a good gaming strategy. These suppliers help more brands to achieve more accurate goals, but also promote the development of the game itself.

4. Early-start companies already have a success story.

Recently, some big brand companies, such as CHIQUITA,HP and Sephora in the efforts to enjoy the corresponding return, but also very popular attention. So it turns out that if you can use the right application, the game strategy can give you a return.

How does gaming help promote brand participation?

Here's a question you might ask, "How will gaming help promote brand participation?" "Here are four I-first keywords that can give you some reference.

Involvement (participation)

Gaming motivates users to review sites more frequently, adding new followers and registering. Through the reward mechanism also promoted the word of mouth effect. Chiquita, for example, has sponsored Rio's films, and consumers can watch Rio's short films by winning badges. This has become a very successful promotional campaign. After starting the event, Chiquita added 8,000 new customers.

Interaction (Interactive)

We have been hoping that users who patronize your site will stay longer on your brand site. By playing games, marketers can set action rewards to enhance the participation of the user you want to strengthen.

Intimacy (Intimate degree)

In real-time interaction with consumers on the site, consumers will greatly enhance the level of your brand affinity. More importantly, gaming provides an interesting and rewarding environment, and consumers like this active Web site compared to the average brand's official website. For example, you can join the social media to share, comment on the function of the website, consumers can directly to your product or the latest news to comment and share.

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