The user model of the designer's thinking model

How to make a correct design direction.

How to make a correct design direction.

When preparing gifts for parents, friends, and lovers, we usually prepare different surprises that meet the needs of the audience. We tend to stand in each other's life scene to think about whether our gifts are appropriate and make the final choice. In the design, designers can easily put their own design preferences into the work, and forget the design of users, the ultimate consumer, has been addicted to their own aesthetic and taste of the world.

The following is a brief overview of our Deer design team in the early stages of a design thinking method-"user model", the user model is a fictitious user to represent a user group. It is commonly used in the pre-thinking process of product design and interaction design. A persona can be more representative than any real individual. A persona that represents a typical user has sex, age, income, geography, emotion, all the URLs that have been browsed, and what these URLs contain, keywords, and so on. A product typically designs 3-5 user models to represent all user groups.

Purpose of creating a user model

Minimize subjective guesswork, understand what users really need, and know how to better serve different types of users. The premise of creating a user model is to comb the user segments and create one of the most representative user models based on each subdivision group.

Create a user model 5 steps

1. Finding the Users Discovery user

Goal: For brands and products, who is the user. How many.

How to use: Data analysis

Input: Roughly depicts the target population.

2. Finding patterns found common model

Goal: What are the differences between users. Whether to seize important labels.

Whether there are more user groups. is equally important.

How to use: Categorize.

Output: Classification description.

3. Constructing personas constructs fictional characters

Goal: Basic information (name, gender, photo). Psychology (extroversion, introversion).

Background (occupation). Dealing with the emotions and attitudes of technology, and other aspects that need to be understood. Personal traits and so on.

How to use: Categorize.

Output: Category description.

4. Defining situations Definition Scenario

Objective: This persona needs to adapt to what kind of scenario. What time is happening at what location.

How to use: Find the right scene.

Output: Classification of requirements and scenarios.

5. Creating Scenarios Create Story

Goal: What happens when persona uses the brand's technology in the set-up scenario, given the target.

How to use: narrative plot, use persona description and scene form plot.

Output: Plot, user case, requirements specification

Summary

The process of building a user model is actually a way of thinking. We are validating or designing a function (or interaction or vision)

, we need to think: Who. In what scenario. Do something. To better reduce our subjective guesswork,

This makes the design more logical and more accurate and effective.

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