The user's aesthetic to create easy to conquer the search engine site

In the eyes of the search engine, what kind of site is a good site? Original content, high-quality outside the chain, good site structure, clear site chain, concise and efficient code and fast response speed, these are undoubtedly search engines in measuring the quality of the site is often used in standards. Although these truths we all understand, but in the real optimization implementation process is not always able to implement in place, many stationmaster "trees, trees," no overall situation concept and long-term vision, just aimed at one or several "points" of the onslaught, in order to get good optimization results. For example, some stationmaster in order to achieve the goal of adding original content, wantonly to collect the article to patchwork reorganization, disturb word order, mixed note and so on, these practices can certainly achieve "deceive" search engine's purpose, but in the near future, when the user is brought to the website by the search engine, these content is very poor Almost no value, then this site will always be a "one-time traffic", it is difficult to have their own loyal user base, so that long-term development and profit from what to talk about!

In fact, the real understanding of the value of search engines and the principles of the work of the webmaster should know, do the site's SEO optimization does not necessarily have to sacrifice the interests of users for the price, in order to "create" false original content does not necessarily need to take these impact to the user experience means.

The object of the search engine's final service is the same as that of a personal site, which is to help users efficiently find valuable information that exists in the Internet, and then provide it to the user in a good order. At present, under the influence of intelligent thinking, search engines are constantly pursuing how to better make the search results more consistent with the user's preferences, the user's satisfaction, such as the introduction of the previous period of Google + is for this purpose. Therefore, to understand these, as a webmaster should know, site optimization reference standards are ultimately to fall to the user's evaluation here, standing in the user's perspective, the real user's aesthetic to create the site can easily conquer the search engine, optimize the effect of ascension is the case. To this point, it is critical to start with the following:

　　First, to ensure the quality of the site content is the fundamental

1, now that you understand the standards of the search engine to measure the quality of the site, it is necessary to comply with the same standards, so as to provide users with real valuable content information, and in measuring the quality of content standards, search engines and users of the same standards, is the freshness of information, effectiveness and richness, The current trend of search engine development is how to better identify invalid information, false information, such as for the false original identification technology is constantly upgrading and improvement, the general level of pseudo original method has been able to be easily identified by search engines. Therefore, adhere to ensure the readability of content, effective and useful, so that users get the desired information from the site, they will gradually increase the number of visits, the site by virtue of high quality content information, it can gradually get more and more loyal users.

2. The quality of website content that users value most is equally critical for search engines. Stand on the user's point of view, the user's vision and aesthetic to create a website, enhance the user's experience, so that they can get the information they want, so that the site has its value, which requires the site to ensure the quality of the content, on the other hand to ensure that the continuous update, rich content, So that users can continue to obtain new useful information, for search engines, these fresh content is to increase the score on the site, improve the weight of the site is an important basis.

　　Second, the website design and self optimization is the key

1, the website design should be advantageous to the user and the search engine use

In addition to the content of the site, the design of the site will directly affect the user experience and search engine on the site's understanding and inclusion. This is manifested in several ways: one is the degree of use of the site to ensure that the code concise and efficient, search engine friendly; the second is the site's navigation design clear, easy to let users quickly find the content, so that search engine crawler quickly retrieve the categories of columns; third, the site's various columns to design reasonable, comprehensive without duplication, In order to include a variety of information at the same time to reduce duplication and redundancy, enhance the use of users and search engine friendly degree. In this way, the user to meet the needs of the same time, but also make the site of the search engine friendly degree greatly improved.

2, the site's internal links to be moderately optimized

The inner chain of the website is now getting more and more attention, standing in the user's perspective, when we look at an article, if in the vicinity of this article "recommended", which will greatly facilitate users to find the relevant content, more easily meet the needs of users, and this point for the search engine, can be conducive to spiders through these internal links better in the site of the various columns of the crawl between the levels to find more content, so as to increase the probability of new content included, conducive to the collection of quantity and weight of the increase. Based on this, the internal chain optimization in the convenience of users, but also to make the site optimization effect has been directly promoted.

To sum up, webmaster in the site optimization does not have to adhere to the search engine does not see the user's thinking, to more station in the user's point of view to be optimized, to know, around the user from the content to the design of the website to do the related services, these will directly affect the effect of search engine The core value of search engine is to stand on the user's point of view, to help users to achieve the needs of information retrieval, so, the user first, search engine second, as long as the best for users to optimize the work, with the user satisfaction of the site design to conquer the search engine, is absolutely ripe. This article from Litters Training Network http://www.55peixun.com/reprint Reservation