The value and architecture of carrier data

As a data pipeline, operators have many data resources and have natural advantages, but they still face challenges in how to use their value effectively. This lecture first analyzes the advantages and disadvantages of the operator data, analyzes the application demand of the operator data in the marketing field, translates these requirements into the system requirements, and the key problems and solutions that the system faces: data heterogeneity and system heterogeneity, user identification, content identification, data security in the operator room, Application effect of effective validation and other aspects of the introduction of the program, combined with the case of the application of data and the effectiveness of the scheme; Finally, the future of the application of operator data is prospected.

Audience Benefits:

1. The advantages and disadvantages of operator data in the field of marketing application direction, as one of the forerunner of carrier data application, the misunderstanding and solution are often encountered in the actual work;

2. To understand the overall architecture and multi-data heterogeneous computer room large data processing, user identification, content identification, data security and other key issues of the architectural approach;

3. Use the case to explain the application direction and value of carrier data, and the prospect of future development.

Speech address

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The value and architecture of carrier data