The value of network marketing

The real value arises from the difference. Although the theoretical basis of network marketing and traditional marketing is the same, but the internet marketing has a revolutionary impact on marketing, the most important reason is that marketing with the help of the important characteristics of the network platform, in a number of important aspects of a qualitative breakthrough, including the form of advertising, transmission channels/scenes, information collection, as well as the speed of change, And the strength of competition. When network marketing can fully play and apply these characteristics, it embodies the maximum value of network marketing. Here, I would like to make a few discussions with you on these aspects.

One, the network advertisement is refers to through the network to put the advertisement to achieve the income or the brand awareness enhancement, the network advertisement generally includes the search engine bidding, the Alliance marketing, the directional advertisement these three parts. One of the search engine bidding is the game of the rich, hehe, only can obtain excess profits of products or enterprises can play well. Directional advertising is the best way of online advertising, through the targeted advertising, may get a high cost-performance benefits. Alliance Marketing is a volume and screening tools, applied properly, the effect is good.

Second, network research, that is, the market and competitor analysis and data statistics, in fact, is the basis of network marketing, has not been investigated, then your network marketing may be very difficult to carry out. This is a separate list of web research because it is a professional service that can exist alone, such as industry reports on certain medical websites. SEO is also the search engine optimization, is the hottest word of the two years. SEO optimization generally includes three core parts: content, structure, links, through SEO, can enhance the site's user experience and search engine rankings, and thus the conversion rate of the site to improve the site to create value for the owner.

Third, integrated marketing refers to a variety of network marketing means and platform integration, with the promotion of marketing needs, network marketing pipelines and means to continuously upgrade, and then affect the network media and traditional media, forming the whole network to a certain time of the linkage effect. Integrated marketing is often used in the blog marketing, forum marketing, SNS Marketing, News (events) marketing and so on.

Iv. Crisis PR refers to the negative message of a coping style, eliminate the negative is equal to increase the reputation, its value than only to increase the reputation is much higher, the most commonly used method of crisis PR is integrated marketing methods, viral marketing and Word-of-mouth marketing.

Five, network advertising and integrated marketing technology is very strong, no operation of the proposal is best not to casually apply. Do network advertising and integrated marketing has two cornerstone, one is planning, one is monitoring, and must be two simultaneous, and to take the same intensity, the operation of a little careless, lightly wasted cost, heavy may cause negative impact.

Finally, the value of network marketing is not only for the needs, but also because of the means to achieve network marketing, and network marketing planning, it is because of the satisfaction of this demand and the existence of

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