The value orientation of constructing the inner chain of caring type

Hello everyone, today with you to discuss the problem is the value of the chain, why is the value of the chain is not said to be the role of the chain that? Because even if is a first into the SEO industry people also know that hair outside the chain and optimize the chain can be upgraded rankings, so here is not to say the role of the chain, But to build a good inside the chain in addition to improve the rankings on the site what is the value? Today I stand in the network marketing perspective for everyone to analyze:

We do the purpose of the site is to provide users with the needs, so as to achieve the maximum value of our site, but only if you this site must be someone! If nobody comes, everything is empty talk. If someone comes, your site can stay, that is, your site's user experience can make users satisfied? How does the user experience of a website embody? My answer is from the details of the beginning, so that users can feel your care for him (her)! The whole of the site is by the internal chain structure, User contact is also the site's internal chain, this is what we are talking about the key part of, how to build a good care-type of the chain, increase the user experience, so as to tap the various needs of users?

First to tell you a little story, there is an old woman to market to buy pears, met a trader, the merchant asked the grandmother to buy some pears? My pear here is big and sweet, the old woman smiled and went away. Then I met a second trader and asked her if she needed to buy pears? The old woman replied, "Yes, the merchant asked me if there is sour and sweet, what kind do you need?" Grandma said to buy acid, and then grandma bought some sour pears. When she walked forward to meet the third trader, see the old woman holding a pear in her hand, asked the old lady to buy Pear is what use, the old woman answered the merchant said is for daughter-in-law to eat, because daughter-in-law pregnant, want to eat some sour. Then the vendors to grandma told a lot of pregnancy should pay attention to the matter, and finally to Grandma said, during pregnancy should be more supplement vitamin C, so that the child will be born white fat, grandma heard this words, ask vendors, vitamin C how to fill? The merchant recommended several other fruits to granny, and Granny bought it all! From this story we can see, originally the old woman is to buy a pear, exactly say buy a sour pear. But the first vendor did not know Grandma's needs, so others would not buy, and the second vendor to tap the user's current needs, the grandmother bought his pear. The third trader used the opportunity of conversation to fully understand the needs of grandma, so he did not need to buy other fruit in the case of the grandmother also successfully sold to my grandma several kinds of fruit. The different behaviors of these three vendors have also resulted in three different user experiences! In fact, the three vendors are three sites, and the grandmother is to enter the site of the user, and guide the grandmother to buy things in the language is what that? is the inner chain, exactly the care-like inner chain! You only stand on the user's point of view to understand the user's current needs, from this aspect to the user care, with the inner chain to guide users, so that deep-seated mining to the user's current needs, invisible demand and the latter demand.

Like many sites within the chain of construction, are optimized for the purpose of SEO, did not take into account the user needs this aspect, so that the user experience is very poor, will lose a lot of users! How to use the inner chain to increase the user experience degree that, first of all to understand the user came to our site is why, Need our website to be able to solve what problem to him, this need we have purposeful use inside chain to guide the user! Take the Jingdong Mall merchandise page inside the chain to say it. In addition to placing a major item on the product page, that is, people want to buy goods, it will also be in the lower left side of the product to add a "Browse the product users finally bought" this chain, there are "recommended accessories" "Popular Combination" "Referral services" and so on this series of the chain. What is the purpose of placing these inner chains? One is to care for users, increase user experience, the second is to use these internal chain to guide the use of deep excavation to the user's current needs, potential demand and later demand!

Now let's analyze why these inner chains can play such a big role. When the user enters this product page, explained that he has the demand to this product, but sees this product he does not buy immediately, because he wants to compare, which family quality is good, which price is low he will buy. However, when he saw the goods on the lower left side of the "Browse the product users finally bought" this chain, see very users originally bought these things, he will follow this chain of guidance to buy these things, because many users have bought! This is the concern of the inner chain of mining to the user's current needs, and " Recommended Accessories "" Popular combination "" Recommended services "this series of the chain, is to tap the user's potential needs, the user bought the current page of merchandise, see this series of care in the chain will understand, I also need to buy these things, so the user also bought the original he did not want to buy things!

From the above two examples we can see that the site within the chain is only used to upgrade rankings, will lose a lot of users, we only have to the user's care and experience into this chain, in order to make our website the greatest value!

This article Department of Henan SEO Ye Xiaofeng Original, starting in Henan SEO Ye Xiaofeng Blog. Reprint please indicate from http://www.yuexiaofeng.com